Last Updated: 31 Oct 2018 | 5 min read
Businesses around the globe are merging big data analytics for software and mobile application development to stay ahead in the competition. As customers utilize a large amount of data, many businesses are developing mobile apps using Big Data. As with the growing user-base, companies have to deal with the data gathered and the incoming data from the mobile applications pouring every day. To build future-ready mobile applications, iPhone app development company can actually take help of Big Data Analytics and related tools.
Big data technology is very fruitful for the mobile app industry. It allows capturing user specific insights which can be derived from Big Data tools. This information is quite helpful to designers and developers to understand the likes and dislikes of users. This will help them to build new apps that are more specifically pertaining to their needs, interests and as per the preference of the target audience.
Moreover, companies need to look out for the valuable insights in the datasets rather than focussing upon attending the infrastructure needs, such as storage capacity, cost, etc. In such times, many companies have already taken to the cloud to avoid these problems.
1) Data Handling Capacity
As mobile companies continue facing analytics and an increase in data volume, these organizations need to explore new grounds to meet demands on IT infrastructure to handle huge data capacity. They should rather consider in either owning as well as maintaining data infrastructure. The cloud solution with respect to Big Data not only is a cost-efficient option but also proves beneficial in timelines and risks.
2) Use Real-time Query
Due to mobile apps and it free accessibility, data consumption has increased tremendously. To get an accurate flow of Big Data sets, companies should use query engines to streamline ad-hoc interactive queries on the source side of data up to petabytes in size. Real-time query engines can help in an instant gathering of insights by an interactive process.
3) Allow Flexibility
The mobile industry is gaining momentum with applications and simultaneously they are also struggling to keep up with the rise in demands to major business apps and processes. In such a scenario, a flexibility of the cloud integration could very well address the concern.
4) Understanding Target Audience
Are your end users satisfied with your app? What rating have they allocated to your app based on their experience? If your app is scoring poorly on the result card then it is time to rethink and strategize to deliver user-specific experiences.
It becomes utmost mandatory for you to understand your customers’ needs, preferences, their choices and interest specific to your business. You can also analyze insights gathered from various sources such as social media and networking channels. Big Data Analytics helps to structurally organize data according to a defined category to strategize the next step based on the study of data.
5) Enhance Performance
Big data analytics tools can help to improve performance in many ways for your iPhone app development e.g, you can measure the amount of traffic generated by the app or find out the feature or app page that is presenting technical glitch or issue. By addressing these problem areas you can ensure to improve the performance of the app.
6) Marketing & Advertising
Tech is constantly evolving and so does the trends associated with it. One needs to take benefits of Big Data tools to stay close to these changes for increased visibility and also to retain users. Real-time data can be fetched from the apps with Big Data tools which later on can be effectively used in the marketing strategy of the app. Real-time data can help to induce a promotion strategy in a campaign or take a calculative business decision to get good returns on marketing and advertising strategies.
7) App ROI
Big Data Analytics and tools have driven mobile apps to maintain the constant record of end user’s behavior with respect to usage, timings, user’s needs, likes and dislikes, their customized preferences, expectations, etc so as to provide users with personalized notifications and services. Relevant information keeps user engage with the app and in turn, directly leads to generating more revenue from the mobile app.
Ultimately, mobile apps using Big Data helps in increasing app visibility and get more users. Top Mobile app development company like Moon Technolabs can help you with integrating your mobile app with Big Data Analytics and technology to boost your business revenue.