Last Updated: 07 May 2018 | 5 min read
Yes, we all are embracing and warm welcoming the technology but yet we are stunned by the way it’s showing the mystic marvel it could perform, aren’t we? Smartphones getting unlocked with ‘Face Recognition ID’ to the technology like “Augmented Reality” wherein it merges the physical world overlapped with the digital one.
Augmented Reality (AR) is exciting technology. It proposes to encapsulate human experiences bound to accomplish in the digital visualization. This technology optimizes your surrounding reality by overlapping (superpositioning) it with the made up components or elements such as images, sounds, etc. A photo sharing app that allows a user to add a hat or sunglasses (animated filters) over his or her own image before sending, is an example of Augmented Reality.
The key aspects of Augmented Reality are to reduce the customer problems and enhance brand connection via product visualization, brand uniqueness, and consumer engagement. Augmented Reality derives its major push from the fact that most of us use smartphone nowadays. Hence, it practically propels the utility and practical implementation in daily life.
More importantly, AR has paved the way for all industry ranging from Education, Health & Medical and much-benefitted Entertainment sector (video games, cinema, and television). It is ever more alive and spreading its significance in the world of Fashion & Retail. Let’s see some characteristics, features, and future of AR to improve the shopping experience in retail industry.
With cutting-edge tools, techniques and state-of-art infrastructure facility, Moon Technolabs is persistently involved in developing and nurturing this technology with its hand on numerous projects and portfolios which has consistently generated growth for our clients. Let’s have a look at few amazing features to see how Augmented Reality is changing our vision of the everyday life.
The collaboration of AR with mobile applications provides extraordinary engagement level of consumer and service with respect to the product. Filters like in-app feature/price comparison to check product quality & affordability respectively. Not only it provides attributes of related products through predictive and intuitive analytics but also provides in-depth details of product information.
Try Before You Buy:
Ready-to-wear in apparel or fashion industry or Ready-to-try products in retail is another demand for technological innovation direction. For e.g in a retail furniture store or home accessories, AR turning user’s camera into smartphone empowers them to feel and see the product virtually in their homes such as a piece of couch or furniture. Same is the case with a pair of sunglasses or clothing, which can be virtually applied to your body, allowing you to choose from the wide range and make an informed decision.
Applying analytics to customer choices, preferences, shopping behavioral pattern and requirements, retailers can easily customize personal offers to enhance users shopping experience.
What’s In It For Retailers:
Surpass Physical Hindrances – Since retailers can merge virtual selling space with real in-store space.
Product Inventory – AR allows retailers (specifically small store owners) to display more stock & products then they could actually fit-in in reality. This allows the urban retailers to compete with bigger market competition in terms of product selection as they usually struggle with limited selling space.
Customer-Centric – People can virtually try any outfit, decorate their car or kitchen, rearrange their living room furniture just on their smartphone without leaving their home proves that AR’s core objective is to excel user’s experience and keep on improving.
Sales Boom – This simple technology since allows to easily apply the products with real-life surroundings immensely helps in eliminating the pre-purchase confusion and hesitation as with ample amount of choices customer can make well informed and improvised decisions.
Customized Present – AR is an actual boon for retailers as it allows them to have the insight of customer shopping behavior through analytics and hence, helps them to offer personalized product offering or tailor-made benefits on customer preference.
AR Beyond Space:
Augmented Reality is a mature technology. The way forward for this technology is to always stay on its toes of innovativeness. Yet, we are far away from touching the real potential of this technology. In other words, with respect to Augmented Reality, we have just begun to unearth its real power. Improvements are much needed for a seamless layering of the display with swiftness, elegant look, interactive and engaging UI/UX.