Last Updated: 31 Mar 2021 | 10 min read
A way before, when super apps development was a thing in the IT industry, the word “super app” was told by BlackBerry creator Mike Lazaridis in 2010. He described it as “a closed network with several apps” that users will use daily because they have such a smooth, interconnected, contextualized, and productive experience.
A super app is a platform with utilities and offerings provided by the in-house infrastructure and third-party integrations in a nutshell. Super applications, on the other hand, have become associated with the growing variety of Chinese super goods, namely Alipay and WeChat. There is a race or competition is, therefore, on-demand grocery app development among the companies.
Super apps development is limited to on-demand food delivery app development; it includes medical app development, on-demand beauty care and salon app development, taxi booking app development, etc.
Mobile App revenues world-wide from 2014 to 2023 (Source – Statista)
According to Statista.com, smartphone applications will produce nearly 935 billion US dollars in 2023, more than double the digits of 2019 of 461 billion US dollars.
A Brief Introduction to Super Apps development
A super app is a virtualization technology or mobile application developed by a company that provides various features under one roof. For example, China’s WeChat, which began as a chatting app, has expanded to include services such as purchasing and shopping for various items, cab booking, food ordering, and so on, to become a fantastic app.
Super apps development creates a digital supermarket where different brands and shops from various industries and verticals can shop. In developing economies such as Southeast Asia, South America, and India, the Super App model also gains traction. The US concept, or literally the Silicon Valley model, is to spread vertically first, then internationally. The aim of the super apps development, on the other hand, is to extend horizontally and conquer particular geography.
We all have a number of applications installed in our smartphones. I have over a hundred applications, but just a handful of them are used. Consider this: how many applications do you even have? How many do you use every day, and how many do you use just once or twice per month? I wouldn’t be shocked if you had any of these applications on your computer but never use them.
This is where Super Apps like on-demand grocery app development or medical app development comes into play.
How super apps benefit and enhance the business?
The most prominent feature of on-demand technology start-ups is users’ ability to get anything they need wherever, whenever, and in the most comfortable way possible without ever leaving their house, with a simple tap on their devices. As a result, on-demand services app creation is becoming increasingly common. Technology simplifies and assists in addressing more of the necessary and pressing demands of both consumers and service providers.
Whatever the factors clients use on-demand services, being on the other side of the equation, we can mention that efficiency, consistency, tempo, and customer satisfaction are the values that form the on-demand economy. Nowadays, the on-demand market encourages an increasing number of technologies and entrepreneurs that satisfy customers’ demands by providing them with essential services. Because of the growing prevalence of smartphone applications, the pattern for such service use is getting even more common.
A super app will benefit businesses in many ways. Here is a glimpse of the benefits.
(1) Develop a consistent customer experience
One app for a range of facilities, from food shopping to airline tickets. The app is designed to be consistent around the board. You will capture consumers’ hearts with the right style and functionality. It includes on-demand food delivery app development, on-demand grocery app development, etc.
(2) Super App will save the user’s time and effort.
Customers may achieve more with less time as they use a single app with different service needs. As a consequence, you assist consumers in preserving anything more important than money: their time! Maintain the consumers’ satisfaction.
(3) It saves internet data as well as phone memory.
Users are no longer expected to update several applications for numerous services. It conserves phone memory and details. There are two crucial considerations to remember when representing and engaging consumers in developing markets.
(4) Put a step into Payment services as well.
Digital payment systems provided by a mega app open up fresh opportunities for the brand’s financial services sector. The Super apps development such as Alipay and WeChat have influenced the way users perform financial transactions. It doesn’t matter whether you are into on-demand beauty care and salon app development or taxi booking app development.
(5) Create a wealth of data
A super app gathers a multitude of data from different providers. Using analytics to improve consumer interactions. Monitor customer preferences as well and develop an appropriate campaign plan accordingly.
Are On-demand delivery apps a type of Super Apps?
If you have heard about super apps like Gojek, you will get a better idea of what super apps are and why they are a type of on-demand applications. To be precise a complete eCommerce solution is termed as a Super app that allows 360-degree service for the clients. Be it an on-demand delivery application that allows ride-booking service, secure payment integrations and much more- is relatively the best example of how a super app service works.
So technically, yes, the on-demand food delivery app development as well as other on-demand delivery apps are a type of super apps as it allows the user to avail the multifunctional services via a single application.
Types of On-demand applications
The On-Demand Economy is an industrial trend launched by technology firms to fulfil consumer demand through the rapid provisioning of products and services.
Let’s look at the various forms of on-demand apps and how they have impacted their respective industries.
(1) Grocery: There were only a few leading players in the market in the initial years of the online grocery apps. Currently, there are many tech giants who have eyes on on-demand grocery app development.
App download report of grocery apps in the US (Source – TechCrunch)
Instacart, Walmart Grocery, and Shipt saw their regular downloads rise by 218 percent, 160 percent, and 124 percent, respectively, compared to the daily average installs from February 2020 to March 2020.
Change in US adults’ digital shopping activity (Source – eMarketer)
The above chart justifies the need for super apps development as nearly 85% of people turned to digital grocery shopping during coronavirus pandemic. People have increasingly preferred food ordering apps over grocery shops over the years.
And why shouldn’t they? Buying food from these applications saves you time and resources, so you don’t have to head to the grocery shop and stand in a long line.
You check for the groceries you like, pick them, and purchase them. And the companies will bring it to your location in no time.
(2) Beauty & Health care: How about an app that can help you find and collaborate with a stylist, beautician, or makeup artist? The trend of on-demand beauty care and salon app development has become a life saver for everyone who wants to be at their best in a hurry.
You can contact a makeup artist, beautician, or stylist with a few taps on your phone if you use on-demand beauty software. With the assistance of rapid technological development, the healthcare industry has seen tremendous changes. Medical app development has proven a revolution in this digital era.
This business is facing yet another shift, this time due to on-demand healthcare applications, or you can be a segment in super apps development. These apps allow users to access medical facilities 24 hours a day, seven days a week through a mobile. Such applications provide medical visits, prescription purchases, and ambulance calls to the doctor’s house.
(3) Food Delivery: Food ordering applications have grown in popularity over the past few years especially in pandemic and post pandemic situations. And restaurant owners have taken advantage of this development to develop their businesses.
In a food ordering app, the user orders food from a restaurant after selecting from a menu. When an order is made, the restaurant begins to prepare it. In the meanwhile, the delivery boy arrives at the restaurant. The order is then taken by the delivery boy and sent to the consumer’s address.
One of the most critical factors for the popularity of on-demand food delivery app development is the comfort it gives to its users. On the other side, it provides restaurant operators with a broader scope.
US Smartphone Food Delivery App users (Source – eMarketer)
According to a survey of eMarketer in 2019, They have projected that by 2021, almost 20% of the people in the US will be using an online food delivery application.
If you are putting a step into the development of the super app, then have a check on the retail sector. Retail and eCommerce are two other industries that the on-demand economy has heavily influenced. According to Walker Sand’s research, approximately 54 percent of US citizens under 25 prefer same-day delivery.
This percentage will undoubtedly rise as On-demand and logistics technology advances. An on-demand retail application allows its users to buy almost anything with various options and a short delivery time.
(5) Taxi: The taxi and transport infrastructure industries have benefited the most from on-demand apps. The introduction of Lyft and Uber has forever altered the game. By using a taxi booking app – users can now book a taxi just in a few steps like – enter the destination, choose the plan and connect with the driver.
Identification of a problem is the key.
Everyone, after all, has issues in their lives. Many individuals from various walks of life can face a common problem. Before Uber, for example, drivers had a difficult time identifying passengers and vice versa. Uber solved all issues with one fell swoop. They all become performers on their on-demand taxi booking app. Uber approached city dwellers who did not own a vehicle. The rest is past.
Similarly, you should approach lazy teens who are too lazy to drag their lazy asses to a local store instead of buying groceries online. Night owls and gamers alike will appreciate a late-night pizza delivery service. Singles, for example, despise cooking and will appreciate an app that provides home-cooked meals. Rich kids like new toys to brag about on social media.
Status of Super Apps in India
The growth of super apps development started in India around the same time as Paytm and Hike, both funded by Chinese investors and starting to provide features in addition to their critical messaging and payment apps. However, there was no impact on Hike, and Paytm saw some, though not particularly impressive, growth.
Other smartphone titans, such as Airtel, Jio, or even Flipkart, which PhonePe runs, have aimed to build the perfect ecosystem in addition to Paytm. However, none of them were able to equal the effect WeChat had on its users.
TATA and Reliance by JioMart, two of India’s most giant conglomerates, recently announced their mega app growth ambitions. Both now provide a diverse network of products and services, both digital and physical, ensuring that they do not depend on third-party service suppliers to monitor service quality. Neither of them requires a customer base or financial capital.
Also Read: Grow Your Business with WebRTC App Development
Any entrepreneur, investor, or creator wishes to build a solution that will enable them to win anything but keep in mind that achievement seldom comes without a difficult road to follow. Prepare to conquer challenges and deliver a life-changing opportunity to your clients and the rest of the world before you begin your journey.
The prospect of super apps is fascinating. Moon TechnoLabs is a smartphone and web development services supplier with delighted customers all over the world.
We have created super apps and technical systems using cutting-edge technology and resources for a variety of industries, including the on-demand food delivery app development, on-demand grocery app development, medical app development, on-demand beauty care and salon app development, taxi booking app development and so on, with both React Native and Native technologies.
Give us an email at firstname.lastname@example.org, and we’ll bring together the right price for you.
P.S.: Super apps development is the trending mobile apps development service. If you will like to discuss anything about super apps in detail, we have our business analyst to assist you with the same. Be it an on-demand food delivery app development solution or super apps solution- our organization has got the right set of skills and tools to deliver you the best.