Completed 12 Years
Last Updated: 14 Sep 2017 | 5 min read
With more than 3 million Apps available for download, it is no wonder that Google’s Play Store is one of the two most popular places to launch your Android App. But the fact is only 0.1% of the Apps launched in the play store are wildly successful while the others fade slowly into oblivion.
So, how do you manage to be a part of the elite successful few, all the while ensuring that you stay relevant and top? In short, what are the Android App Development tips and tricks that will help you to dominate the play store? Interested? Read on.
1. Do your homework
It is not enough if you just have a cool idea and want to Appify it. Learn more about the Android App market, its geographical reach, etc. Understand the customers you want to target and reach, and plan your App development strategy accordingly.
2. App Decisions
Decide on various App criterion and requirements. You may want to consider choosing Native App development over a hybrid model to get maximum user engagement.
Plan and strategies your App monetization efforts. You can consider the freemium model, CPI or Cost per Install Model, App Advertisements or Affiliate marketing to make money out of your App.
3. Intuitive UI Design
Design your App well so that it is simple to use, clean, crisp, customer-centric and intuitive. Ensure that your App performs consistently across multiple devices that may have different screen sizes or OS.
Anticipate futuristic challenges and build enough capability into your App to handle them. It is better to follow the Material Design Principles to create your App to make them expressive, visually appealing, high on user engagement, retention, and conversion.
4. Follow App Store guidelines, tools, and best practices
Follow the Android App Design guidelines that will help you to develop Apps that are easy to navigate and use. Understand the policies as outlined in the Play Store for a smooth app development and launch.
Using tools like Android Studio or Firebase, Google’s SDK to develop better quality apps. Follow advanced best practices as required to give best user experience.
5. Test and test some more
Improve your App performance by doing an in-app A/B testing. Select the right tool to test your Apps for performance, scalability and other challenges.
6. Monitor and fine-tune performance
Support your customers well by responding to and resolving their queries immediately. Add an FAQ section to clarify all the commonly asked questions, and include a live chat or email support feature to your App.
8. Marketing and promotions
Launch your App with a splash to create maximum visibility and promotion. Activities, like doing a press release or getting App review sites or influencers to write about your App, will help immensely. Promote your App on social media, with a sound marketing strategy in place to get higher ratings and reviews.
The tips mentioned above should help you to design and develop a successful Android App. Doing your research, deciding on various App criterion, finalizing a perfect design, following app store guidelines and best practices, thorough testing, regular monitoring, customer support and continuous promotions are bound to make your App successful in the play store.
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