Last Updated: 14 Jul 2018 | 5 min read
Mobile app developers from around the world use different means to promote and market their apps online. Few of the ways include SEO (Search Engine Optimisation) and ASO (App Store Optimisation). Moreover, a channel of blogs and creative content also helps to promote their app on the website. However, in the middle all these, they forget to focus on managing their reputation online.
First of all, you’ll need to create the awareness and warmth of your brand in order for them to like first and download the app later. You’ll also need to pay attention to any negative feedback. From time to time, educating on features and benefits of the app will also work great in your interest.
1) Where To Start From?
Merely having an app will not do the job. You’ll need to spread presence via digital platforms such as social media by building profiles and digital landmarks. Regularly updating the content and responding to the users via questionnaire/review/feedback comments will start building the relationship between your brand and users. Being a part of online forums adds a cherry on top of the cake.
2) Revert Back
It works amazingly if you are socially involved and engaged with the users. Make sure to not only respond to a good review, post or tweet but also revert back to the negative ones as it gives you chance to eliminate the bad impression about your company and gives you chance to rebuild the relationship with a user.
3) Well Funded Company With Technology
When the company is sufficiently capable and venture-funded, it can have many options open to access a lot of technology. Moreover, if your technology is patented, that would help to scrap off lots of web scrubbing problems and will help your brand to surface in a nice and neat manner.
4) Vanishing Bad Reviews
It does give you an urge to remove or delete the negative reviews or post about your brand. Let’s face it, nobody likes a bad comment on their remark. Unfortunately, you can’t erase those comments, however, it is always better to address the issue of the post or comment rather than to delete it.
5) Alternative For Bad Reviews
As you know that you can’t erase negative posts, the best thing to do is to engage in promotion and suppression. Promote your brand with posts, news or feed that you would like it on the first search engine result page. Learn about few tricks to boost the ranking as well. Suppression technique allows you to push negative comment further down.
6) Be In Healthy Competition
It does matter to keep an eye on online platforms where your company is mentioned or listed. But it is also more important to know what other companies are referred to so that it offers new possibilities to promote your brand.
7) Correlation With The Platform
If you are planning to promote your business on a specific platform/site via an associate, you’ll need to make sure that the said associate has a formal relationship with the site authority. The purpose of doing this activity is to ensure that you’ll not be deceived.
8) Online Crisis
Online problems that may come are based on various factors and intensity. Some need more time while others could be handled in a matter of hours. Taking initiative and being proactive is what it counts to deal with such situation. Furthermore, it is advisable to have procedures, guidelines, and strategies in place for any such circumstances.
9) Keeping Tracks Of All Platforms
With so many social media platforms around us nowadays, it advisable to develop a bot or program to keep track of the accounts. Also, you could take help by hiring a monitoring firm or online reputation managers to work on SEO result of your company.
10) Online Image
Addressing or attending to a bad online reputation is neither a one-time task nor it ends the service. The process of online reputation has to be continuous. Your online community should regularly be engaged and managed. As long as you are in the business, you are ought to look after for your brand and its reputation.
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