Author: Jayanti Katariya

Moon Technolabs > Articles posted by Jayanti Katariya (Page 5)
Clutch profile

Moon Technolabs is a global IT solutions company with several years of experience in developing challenging mobile apps and attractive websites for clients across the globe. We’re a winner of GESIA 8th Annual awards for the best mobile app development company, but we’re glad this was not our last award.

Clutch has released a report on the top B2B companies in India, and Moon Technolabs is featured among 891 companies. This was no small feat, given the thousands of companies featured on Clutch. To be named a leading company, particularly for our expertise and success as one of the best mobile app development company, is an honor and the validation of our team’s hard work. We always try to stay at the cutting edge of the development space, making us all the more excited to be able to have this credential and demonstrate our innovation.

As B2B ratings and reviews firm in Washington D.C., Clutch aims to find the best software, consultants, and agencies available for businesses to thrive. We are very proud of the impression we have left on our clients and to have been evaluated so highly on Clutch’s site.

Client feedback played a central role in this recognition. Clutch conducts interviews with former clients along with industry data analysis in their process of finding the most capable and quality services for businesses. We have obtained a 5-star rating based on their analysis.

Take a look at a recent review from a former client:

The manager helped us gather the correct resources and get things done on time and budget.”  – Co-founder and CTO, CodeMax Sdn Bhd

The dedication we put into each of our projects has also gained us a presence on Clutch’s sister website, The Manifest, where we are described as one of the top mobile app development company, alongside a notable project whereby we built an app for an English-language learning school (see below). We are also seen on their second site, Visual Objects, a portfolio curation platform, as one of the leading mobile app developers.

Clutch portfolio

We are extremely grateful to those at Clutch for recognizing our talents as a top developer and B2B company in India and to our clients for believing in our capacity to deliver exceptional results. We are honored to have received this award and look forward to what’s to come.

You can read our reviews in full on our Clutch profile, and don’t hesitate to reach out about our unique services and how we can deliver the same level of success for your business.

Mobile App Development Company

Mobile apps are everywhere and have certainly shape-shifted the way we work or operate. It has definitely upscale the way we do things starting from the profit margins to gathering the relevant information. To simplify, let’s take into account the variations of mobile apps wherein there are consumer apps such as social media, gaming apps or e-commerce apps. On the other hand, there are enterprise apps.

Enterprise apps are the one that offers business solutions to companies. Such kind of apps is often implemented to give the business a push in terms of increased productivity, leverage big data and enhance the efficiency of the business process. This has always been a thrilling venture for a top mobile app development company to provide a custom solution to any business pertaining to their need and/or for process optimization. If you are still unsure of how an in-house mobile application can produce a solution for your business then you can try answering some of the questions from the article listed below.

Read MoreHow Important It Is To Have Your Business Mobile App  

However, if you are sure and finding reasons to why and how an enterprise mobile app can aid your business let us move on that without waiting for further ado. Before anything else let us just clear one thing that enterprise apps are often created so that they can integrate with other applications and made to use across different networks. It greatly alleviates a business performance in the following ways:

Increase ROI

Unlike consumer apps where the profits are generated based on premium services, gamification elements, etc – whereas, enterprise apps can usually think of raking in more profits through the medium of productivity and efficiency.

Productivity Boost

These enterprise apps allow office staff and employees to update tasks and get work done from anywhere, anytime. For any business to thrive in this cut-throat competition, they’ll need to adopt a model wherein an enterprise app help with real-time updates, insights & reports so as to save operating expenses.

Optimizing Business Process

Another classic benefit for a company to have its own app is to maximize & optimize the business process. It is easier for a team to collaborate for a task and capture time-logs for the same. This helps in solving recurring problems and take important business decisions.

Types Of Enterprise Apps For Your Business

We hope that until now you are clear about the importance and benefits of building an app for your business. Let’s dig a bit further to learn more about what are the basic types of enterprise apps. Enterprise apps can further be classified into 4 major categories:

1) Enterprise System

This allows to formulate and gather all the information across various departments and automate the business process. With ‘Enterprise System’, information which was previously diverted in different systems can seamlessly flow across the organizational architecture.

2) Supply Chain Management Systems

Effectively serving its purpose in helping and managing the business operation with suppliers, logistics companies, distributors, purchasing entities to share day-to-day vital business information to ease the purchase-delivery services efficiently.

3) Customer Relationship Management Systems

Such an enterprise system looks after for a business’s sales, marketing, distribution, and services areas. Mainly focussing to generate increased revenue, maintain customer satisfaction and improve on customer retention ratio for the business.

4) Knowledge Management System

This helps in integrating the different processes in terms of identifying and sharing specific knowledge. This can also produce new insights and merge outside information sources.

Wrapping Up:

Enterprise apps can quickly help your business to improve productivity and generate higher ROI. If you are looking to develop an enterprise app for your business then look no further beyond, Moon Technolabs – a professional enterprise app development company. For over 9+ years now in the software industry, our apps have helped our client’s to scale up their business with our cutting-edge mobile app design and development solutions.

App Using SEO

What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.

It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.

Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:

  1. Landing Page

Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.

  1. App Indexing

In the website, We are using sitemap.xml file to keep aware crawler about our website architecture. As like, This method allows to access the Google & Safari search list form either tablets, mobile phones, or smart devices and open the app store. It works for both iOS and Android.

  1. Check Out Your Competitors Links

The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.

  1. Longer User Retention On The Page

At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.

Wrapping Up:

Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.

Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

App Development

Easy accessibility of internet, growing competition amongst tech giants and easy affordability of smartphones and gadgets have led to the gigantic use of mobiles and apps in our day to day life. On the contrary, Google and Apple app stores are flooding with thousands of new apps every day. Mobile apps are the driving force in the modern digital world.

A growing large number of organizations, as well as small businesses, can certainly approach a top mobile app development company to build from scratch or to scale their existing app model. However, it is also utmost necessary for them to know that the basic app costing, design, development, and deployment can put them in a surprise box if you are not aware of the overall mobile app development costs.

Following listed are few of the way you can bring down the cost associated with mobile app development:

1) Outsourcing

The average cost of an app development could easily fall between $150,000 to $450,000 however, it can easily be lowered it down to between $10,000 to $80,000 if you are ready to outsource the work. Of course, the final price depends upon multifarious factors such as features, functionalities, platform and the outsourcing price. Hiring dedicated and skilled designers and developers will certainly pave the way in terms of time-saving, cost-effective, end-to-end design & development services. Moreover, top mobile app development companies also offer pre & post-deployment support and maintenance as well.

2) Cross-platform development

Developing native apps for Android, iOS, Windows will not only take time but also would be dear to your pockets. The best option is to go with cross-platform app development you can utilize the code again for different platforms saving you time, money, energy and resources. Based on the specific requirement of the app or discussion with a top app development firm can also help you with cross-platform frameworks to choose from such as Xamarin, PhoneGap, Sencha Touch, Appcelerator and many more.

3) Continuous Testing

Rigorous testing of the app at a regular interval or by ensuring to test at all stages of the release will substantially bring down the app cost otherwise would have spent in improvements to fix bugs and virus. Paying negligence to the testing phase could shoot up the cost estimate of a mobile app.

4) Implementing Agile

Inculcating agile project management aspects can prove to be highly beneficial in managing rapid development, budget control, maintaining project compliance and much more. Implementing agile methodology makes it possible to break down the entire project into small section phases so as to optimize and manage the work in a more efficient way. Developers and testers cooperate on all stages and from time to time inform stakeholders about the project’s progress. This boosts the team’s morale and positively encourage the product release, quality as well as the app delivery time.

5) MVP Releases

MVP stands for the Minimum Viable Product. In simpler words, it is a working model or prototype with all the features and functionalities included to check how the app is performing in all aspects prior to launching in its full-fledged version for everyone. Moreover, rigorously checking the feasibility of the product helps in bringing the definite cost benefit associated with mobile development. MVP also helps in eliminating the unnecessary obstacles related to improvements and bugs.

Wrapping Up:

Moon Technolabs is a professional mobile app development company with more than 10 years of experience in design and development of mobile apps and websites. We are extensive when it comes to cross-platform app development. Hire our skilled and expert team of developers and designers can help you build mobile apps that would not only be scalable but also helps in generating quicker ROI.

progressive web apps

The web app is short for ‘Web Application’ and works with an internet connection due to its operational capabilities by residing in the cloud. They don’t require any installation on the hardware or device and can be directly operated by any web browser from a PC, tablet or smartphone. They store all the necessary data on the servers and can be called upon by the users whenever a function needs to be carried out.

The best part about the web apps is that majorly they can be accessed and retrieve their information from any device any time. Without further ado, let’s dig deep into salient features and drawbacks of Progressive Web Apps.

Progressive Web Apps

Progressive web apps are nothing but practical enhancements to a web app to work like a desktop or mobile app using the latest web technologies. The purpose was to provide a user with an experience closer to a native mobile app so as to minimalize the difference between a native app and PWA.

For a better understanding of the operational functionality of PWA, it is necessary to distinguish between websites accessible from a smartphone device browser and the ones accessible by downloading the app from the store. Technology has provided a user with many options such as mobile websites, responsive websites, web apps, native and hybrid apps to access data and carry out any function. In other words, progressive web apps lie somewhere between web apps and native apps. Moreover, the critical advantage of PWA’s is to install an app without the need of going through the app store.

Features & Drawbacks of PWA’s

There is some added advantage of choosing a web app over native mobile apps and hence, it is more convenient to opt for PWA’s. Let’s see some of the benefits:

Zero loading time: Progressive web apps work quite fast as compare to websites and are available instantly.

Responsive in nature: The primary concern of a top mobile app development company or mobile app developers is to offer responsive apps for all devices. Progressive web apps are responsive to devices such as mobile, desktop, laptop and tablet.

Progressive and native: As the name suggests, these apps are built with practical improvements to work on any browser. Moreover, you can send push notifications and PWA’s have access to a few mobile functions just like a native app.

Deliver app-like experience: PWA’s can be built on app shell technology so as to deliver an app-like experience.

No app store required: Users can avoid going to store to download and install while the app owing company is left out of following the app store rules and submission procedures.

Works offline and no-storage: Service workers acts as a network proxy and load the requested page by the user by accessing the content from the cache. PWA’s do not require storage space as there is no need to download them in the first place.

Though PWA’s are productive and multifunctional apps, there are certain drawbacks attached to it.

Lose app store profit: Though it is a benefit for a user not to visit the app store for any PWA as an app owner, you would marginally lose the profit from the app store traffic. There is a considerable number of user who specifically looks for apps on the app store.

Increased power consumption: Progressive web apps have a complex code and therefore consumes more battery power for its interpretation.

Limited access: PWA’s have limited access to mobile phone functions as compared to native apps and hence considered as it’s a disadvantage.

Limited compatibility with iOS: Though there are substantial user-base for Android and iOS devices, Progressive web apps aren’t compatible with the later ones. Hence, there are many iOS app development company are working on it to make it more optimized.

Benefits For Mobile App Developers:

Top mobile app developers now don’t have to rely on mastering complex languages such as Java or Swift. With a simple knowledge of HTML, CSS, etc. web app developers can easily create PWA’s. Additionally, it is cost-effective as PWA’s reduce the maintenance and app deployment in the cycle of app development. Also, these are cross-platform and therefore no need to create separate versions of the app for different platforms.

The online world has to be user-centric. Of course, as users are the end-customers who are going to use your product (we mean app here), providing smooth and friendly end-user experience is the key. With the fast-paced world, today’s generation does not have the time to entertain an application which is slow in performance and response. The ideal time for the app to load is ranged between 2 to 3 seconds and if you are getting behind than you might be dragged out of the race.

Professional top mobile app development company would understand the difference and focus on UI and UX of the mobile app. Users tend to get anxious when an app takes longer time to load or when gets stuck on just one screen. In such a scenario, it has been found that the users do not seem to be interested in returning to a slow app. The app could be slower due to many reasons. This is unacceptable especially when you have multiple tasks on hands to finish. Apps are increasingly becoming an integral part of business operation and process and also contributes to its revenue model. In today’s day and age, Application Performance Management (APM) is absolutely essential for an IT related company.

If not performed well, the application can have an adverse impact on the business. Many of these elements are interrelated, one aspect may trigger the other to function improperly. Following are the few consequences:

1) Customer Experience.

If your app is producing hindrance for the user through its UX to use it to its full potential and makes it hard for users to purchase a product or use services then without giving a second thought they will download another app who is providing better app performance better user interaction. It can definitely not look good on your brand and result in less revenue by losing customer base. Here if you lose a customer instantly, then chances are high that it is also going to impact your customer retention ratio as well.

2) Conversion Rates.

The basic purpose of the app is to keep the user engaged till checkout throughout the certain app interactivity. If the app slows down in the middle or worse gets stuck, then a disappointed user may cancel the order or sale and exit. Hence, it won’t help in conversion rates.

3) Quality and Collaboration.

For the employees to stay efficient and give 100% in their work, they’ll need to rely on proper quality service and software functionality. Anything less effective and productive is going to be an obstacle in quality as well as revenue. Furthermore, many departments do collaborate and work on a common project. Due to the lack of app performance or lag, the team might not be able to either communicate, share reports, etc due to which the work will be impacted.

4) Brand Reputation.

Your app carries the face value of your brand and reputation. If the app performs inadequately then in user’s mind it will project as the company’s inability to execute. Hence, it reflects badly on the company’s reputation. Users are also active on sharing there feedback, opinions or suggestions for the app. In such a review, bad publicity could also hamper growth.

5) Revenue.

Any business application supports its key functions via its app and things will go wrong if it goes unresponsive or slow. This will lead to a decrease in the credibility of your app and also overall revenue. On the contrary, if your app’s performance is great then it creates more leads, more conversions, and increases sales.

Summary:

To build a marvelous app for your business, you’ll need to rely on a top mobile app development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your app project but also remain during and after the project for any assistance. Hence, we are a trustworthy name for mobile app and website design and development services.

MacOS App Development Company

All bets are off! Probably you could say that looking at the constantly evolving technology and battle among companies to gain their stand and stature in the global app market. Reports suggest that it is almost going to reach $80 billion by 2020 and in such a scenario, who wouldn’t want to expand by marking their presence.

For companies, industries and organizations to grow their feet in their own respective segments by developing their app, it is quite imperative for them to keep an eye for details. There are many aspects that a major role when it comes to building your business app. The key point that will grab your attention is not only the features and functionalities should be the core focus while developing the app but also in order for your app to be successful you’ll need to pay attention to make sure that it is user-centric, user-friendly, targeting the customer’s needs, solving a problem by providing specific product and/or services, etc. You will have a broad understand upon reading further, however, you can also go through a professional MacOS app development company to get insights about app development by hiring Mac OS app developers.

Let’s dig deep into what are the things to be avoided while working on your mobile app development project. We have also drafted a few pointers especially through the perspective of a top mobile app development company for a broader understanding. Well, some of them are general while others are specific in a niche to keep in mind with respect to your Mac OS app development.

1) Don’t Cluster – Keep It Simple

Mobile apps are meant to enhance customer experience one level beyond than their website. But at the same time, businesses need to be aware of not including all features to make your app look fully packed. Keeping only necessary ones will also ensure the app to be more user-friendly and seamless in operation for users.

2) Not Focussing On The Purpose

It is one of the prominent reason for a company to first understand and establish the purpose that the app is going to solve. Surveying about the app implications and certain feedback on the same will help you to focus on deriving the strategy behind your app. For e.g, you can check whether such kind of app already exists and is it missing the feature that you have in mind or you just want your app to engage with your audience?

3) Not Performing Enough Testing

Doing rigorous testing of your app before launch is certainly going to benefit your business in terms of building a brand over time as your app will be the face value of your company for your users to primarily engage with your product, services, etc. Performing rigorous testing to ensure that your app is fully functional without any kind of glitch or errors is certainly going to impress users and help in leaving a positive brand growth.

4) Not Paying Attention to Retention

For a new app, of course, the unsaid attention will always be on getting more downloads and acquiring a new customer base. However, it is also important to keep the focus on the retention rate. With tracking features, you need to collect data of users not using the app again. Only the repeated use of app can guarantee its success in the market. The company needs to focus on the drop-off point in the process between download and usage to pinpoint and divert effort on retention.

5) No Planning – No Preparation

Before beginning with anything, it is certain that you need to do brainstorming about your app idea. Answering some questions will help you to narrow it down such as, why are you doing this, what is the purpose of your app, who is your target audience, why would your customer use this app, what are their habits if using any such apps currently…all these questions are very important to ask and figure out to determine the value.

Summary:

Moon Technolabs is one such top Mac OS mobile app development company to undertake your project for app development. Being at the paramount of the mobile app industry sector with over a decade of experience in not only creating the app but also by providing cutting-edge solution pertaining to a website and mobile app development. Quality, SLA and there are many other parameters on which our primary focus remains to deliver exceptional results. You can hire MacOS app developers at a pocket-friendly price that is surely going to fall within your budget.

web app development

Progressive Web Apps (PWA), the term that was coined almost 4 years ago now, is still at bay when it comes to spreading its presence across diverse businessmen. Moreover, a lot of top mobile app development company think that it is going to lead the software industry in the future. PWA offers variants of features that will change the way for any business to represent its brand, product and/or services.

PWA is easy to install and access from any device. It is also easy to send push notifications and most importantly, work offline. In the first go, it will be difficult for you to identify the difference between PWA and native ones. Progressive web apps differ from conventional apps and also can offer more advantages. Let’s see what are the advantages they have to offer to various business segments especially to e-commerce or online market sector.

Before we move ahead, let us take a glance over and make a short note on progressive web apps vs native apps.

Progressive Web Apps Vs Native Apps

1) Adaptive Layouts: PWA can be installed in any device in Google, Opera, Firefox browsers irrespective of the device screen size. The layouts improvise according to the device’s screen and hence, make them more responsive in the race.

2) Easy Development: Experts from the software industry and any of the top mobile app development company believes that it is easier to build PWA rather than creating websites. Through the users’ perspectives, there won’t be much noticeable difference in terms of performance as they both provide instant notifications, icons, and responsive design.

3) Same Code: Unlike traditional apps, progressive apps function with the same site code. These apps do not require API with backward compatibility.


Progressive web apps open lots of benefits and advantages for users and business. Let’s see them one by one.

Advantages for your Users:

1) Direct Download – Users can easily download these while browsing the web or from the links in social networks.

2) Interest-based Criteria – Users are prompted to install a progressive app only after making sure that the user is interested in services by checking the perpetual site visit.

3) Instant Download – The components pertaining to download the app is already been installed in the cache hence, it doesn’t require a long time and neither users need to go to app store.

4) Avoid Large size Apps – Due to the installation via browser, progressive apps are lightweight and smaller in size as compare to native iOS or Android apps.

5) Access Offline – Even though a user has not installed it but still he/she would get push notifications, offline work and will have access to all the other functions.

Advantages for your Business:

1) Pocket-friendly – PWA works on the principle of ‘code once and runs anywhere’ due to which it naturally takes away the cost of maintenance & tech support associated with other traditional apps.

2) Higher Retaining Ratio – PWA works offline and hence, allows users to remain on the site and browse without access to the internet.

3) Faster Page Speed – Progressive apps are known to be twice as fast in downloading time as compared to native apps. This helps users to stay and not leave the page.

4) High Conversion Rate – Users are able to extract information using any device they prefer as PWA allows seamless browsing experience. Due to this, PWA increases the conversion rate and time spent by users on site.

Summary:

The scenario of the mobile apps is changing with the PWA acquiring the center stage as the tech is constantly evolving. The future can’t be defined from now but it is for certain that the progressive web apps have changed the market place as of now.

Moon Technolabs is one such top mobile app development company, constantly involved in the research and development of the website and mobile apps design and development. Get in touch with us right away for a free quote if you wish to develop a Progressive Web App For Your Business.

Mobile App

The current business ecosystem thrives on digital marketing and its strategies. It is widely used around the globe by businesses of all types increase their customer base and make their product and/or services outreach to the target audience. This way they can gain leverage and attain business goals. Digital Marketing (DM) is affordable, flexible, engaging and reliable.

Some discussions have also gone to the road leading to deciding whether small companies profit equally or more from DM as to the large ones? Well, in fact, they might be able to reach the benchmark if they do it in the right fashion. A top mobile app development company can help their clients in offering various digital marketing solutions pertaining to the industry.

 

1) DM is Pocket-friendly

Before digital marketing picked up the pace, we relied on television, radios, printing and outdoor advertising to get the word flowing. However, the marketing campaign scenario has changed now. It is now observed that DM performs research and analytics methods that will work for a particular marketing campaign and even more so it is easy to detect which ones are not going to work.

 

2) DM Levelling Competition

Since digital marketing offers an equal amount of resources irrespective of the size of the business and hence it has marginally brought down the gap between these companies. Though big companies have a larger budget to spend on their marketing campaigns, small companies have also got a lot of opportunities to shower their presence over the internet.

 

3) Email Marketing  

This method has proved to be one of the strongest one in creating engagement with the target audience. Email marketing holds the attention of the people and currently available analytical tools makes it easier to detect the right marketing messages to the customers.

 

4) A/B Testing

A/B testing primarily benefits digital marketing in control and quality parameters. It has become more favourable to test campaign elements with faster and easier options. This permits the company to evaluate all the options necessary to achieve the desired goals. All in all, A/B testing helps to improve targeting and engaging audiences.

 

5) Social Media Presence

Having a positive review or feedback can make the company trustworthy to new clients. The digital era motivates social media to rate the services provided by the company. Recommendations and testimony from a friend will make others believe more in quality services.

 

6) Online Market

Expanding the group of services over the online market will only result in getting more business. More people are now comfortable buying online due to the fast, effective and reliable services. Additionally, a company can even track their sales data with respect to the market size.

 

7) Let SEO Find You

Search Engine Optimization (SEO) reaps the quickest and maximum benefit of any digital marketing channel. Majority of the B2B purchases happen with a web search. SEO allows a person’s/company’s ranking to be seen and appear on the search engine’s first page.

 

8) Personalised Attention

Services offered via the digital platform carries an innate value for the users and provide them with a personalised experience. Digital marketing rules out the notion that somewhat widely applies to much other industry sectors and i.e, one size fits all approach. This method monitor behaviour tracking of the consumers to personalize the outreach so as to give customer experience as much as a real one.

 

Concluding Note:

With technology evolving in every front and especially with the related to creating a value-based user experience on the digital platform, whether you are a startup owner, small or an established business you’ll need to start deriving your marketing strategy keeping the digital platforms in mind. Hence, it is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs for all your ‘Digital Marketing’ needs.

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