Author: Jayanti Katariya

Moon Technolabs > Articles posted by Jayanti Katariya (Page 2)
Mixed Reality

Technology has come to an equivalence of a great deal in helping solve the complex human world problems. Using this technology with a collection of skills, tools, and techniques mixed with a different set of methods leads us to the aspect which is ‘Mixed Reality’.

Mixed Reality is a combination of merging both the virtual and augmented reality to a point wherein it bridges the gap and acts as a catalyst between the real and digital worlds. It is a further step enhanced Augmented Reality which is spreading its wings across many industry verticals. It provides them with cutting-edge leverage to provide at par experience to their customers while maintaining the competitive edge in the business. Large corporates and companies are now using Mixed Reality are using it for their benefits.

The critical advantage this technology gives to any business is in providing extended solutions which helps them to add value to their brand and hence assists in achieving long term business goals. Let us now see different levels of the environment:

1) Enhanced Environment:

This can be experienced using apps such as Microsoft HoloLens headset or glasses wherein your actual surrounding environment will form the central element of the experience combining with other such useful apps.

2) Blended Environment:

This environment ranges fall somewhere in between in providing augmented experience. It merges the physical surrounding of the user’s view with a few elements projected digitally. However, there won’t be any change in real-world objects.

3) Immersive Environment:

This is a one-step beyond as compared to others in providing niche experience of mixed reality.

Wherein, the headset gear elopes the physical features surrounding you and present you in a completely unrelated situation.

Mixed Reality – How far it is possible to go? Can we expect to see and count on this transformation technology?

Over the decades so far, we have adapted technology so far and deep into our lives and one such reason is due to constant improvement and experience that helped us bring enhancement into our daily lives. On the same note, Mixed Reality is going to transform the lives by revolutionizing the way we communicate in the world of technology. It has already started to create an epic value for different industry verticals and business may it be, augmented reality in real estate, travel, education, healthcare or even augmented reality in the retail segment. Mixed Reality possesses huge potential in solving business issues or can also be utilized to solve complex human world problems.

So far, from the technology industry, many software firms have been involved with research and development in such an area to merge augmented reality and virtual reality to an optimum level so as there is just a mirage left in between.

With technology evolving in every front and especially with the related to creating a value-based user experience combining augmented and virtual reality platform, whether you are a startup owner, small or an established business you’ll need to start thinking of adapting to this technology to gain added advantage. One such top mobile app development company is Moon Technolabs.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design and development services due to our skilled force of developers and designers.

Mobile App Devlopment

The world comes to halt in the absence of an internet connection. Think about this for a moment though! At least, a major portion of the world in terms of communication, business, trade, etc will definitely come to halt, wouldn’t it?

Moreover, mobile devices have paved the way to establish multi-marketing ways of doing things specifically the way we have adopted to do business on mobile via apps. The popularity of this trend has surged drastically only because of today’s smart devices which can easily cater to trends and demands by the customers. On a larger scale, it also helps in building profits and brand stability. One of the other way if you are unsure of one, then a top mobile app development company can also help you to formulate one as per your business requirements.

Customer Feedback & Review

Nearly 40% of the customers are accessing mobile devices to reach out to their favorite products. In such a wake, it would be an added advantage is you include the mobile-friendly version of your brand’s website along with customer review and feedback section. Allow customers to provide neutral, positive or negative feedback on multiple channels. Giving this access is directly proportional to market your brand.

Email-Marketing

Uniformity is the key, no matter where you are advertising or preferring one method over another. What has still held the value of business marketing is Email. Mostly all the brands across the globe use email marketing for promotions and advertising. Make sure that your email marketing is in accordance with your brand’s website design, layout, etc. Also, make sure that the clickable links redirect instantly to brands website to convert the sale.

Landing Pages

Brands always come up with trendy and innovative landing pages whenever there is a new product launch or introducing a service. By keeping mobile-friendly photos and videos you are providing a one-stop solution to your target audience. Importantly, try to keep identical landing pages for mobile web users and traditional web users.

Calls-to-Action

Engaging calls-to-action mobile-friendly web content says a lot to a consumer about the brand and business. Not only it enhances the consumer’s overall experience but also shows a brand’s ability to adapt and evolve with today’s technology trends and demands. These are clickable on a mobile device which means quickly dial by clicking on a phone number or send an email.

Text Subscription

Directly sending text messages is another way for users to directly buy products. Users can join the text messaging group and can receive updates directly regarding products and promotion. Such message service allows customers with direct access to your products rather than to have to go through the website or social media channels to get more information.

Know Your Audience

Mobile marketing’s full potential can only be utilized if you know your target audience. This can be achieved from data and stats from previously held marketing campaigns. Based on various factors such as location, demographics, etc you can attract customers from multiple segments and generations. Focussing only on one set of generation, let’s say, young and adults can be a disadvantage because the other left out group may also make a larger purchase from your brand.

Mobile-friendly Incentives

In today’s day and age, consumers look for deals and discounts. This is the perfect time for any company to grab attention and turn him or her into customer from a potential one. Mobile optimized incentives such as coupons, discounts or instant codes that they can redeem. Today’s customers are looking for convenient ways as well as a catered experience which in turn generate value for the brand.

Determine Sales Gap & Market

Every brand faces a downfall in the sales during a certain time of the year due to the variations in customer spending. You can cover up such fills with mobile-friendly advertisements and email on the app to grab the customers attention again. You can think of different strategies such as promoting out-of-season items for sale or even clearance sale at a heavy discounted rate.

Conclusion:

It is utmost necessary in today’s time for brands to have a mobile marketing strategy in place. A top mobile app development company can provide you with different strategies which can be implemented to increase brand awareness, sales so as for the quicker ROI. Many new startups can take benefit of mobile marketing as nearly 2/3rd of the world population is claimed to have a smartphone or device with them.

Mobile Apps

In today’s day and age when the app stores are jam-packed with mobile apps in abundance, it is obvious that there is a huge competition and the sheer volume of apps poses challenges for businesses to create apps and run their business. Almost 90% of the mobile apps launched are just used for a couple of times and they are on the uninstall list of a user. An average mobile app is at the verge of losing almost 77% of Daily Active Users (DAU’s) in just the initial couple of days of app installation.

It now becomes a critical thing to focus upon the failure of mobile apps through a startup entrepreneur or small & midsize business can always approach a professional and top mobile app development company to lay down the app strategy, design, and development as per the client’s requirement. Let us take a look at the important points that contribute to the failure of an app. Moreover, we will also further understand in the blog about the elements that drive a mobile app to be a success.

Since there are many stages before an app gets submitted to the app store or basically prior to launching phase. These process can be classified into the mobile app development stage, design phase, testing, and marketing stage. The top 5 reasons for an app failure are generalized below:

  • Not enough research about the market need
  • Did not frame a relevant business model
  • Indecisive about the correct marketing strategy
  • Due to a weak product core
  • Improper launching strategy including time

Let us now dig deeper and focus on problem areas that lead to the failure of the app.

App failing to solve a real problem:

Innovativeness of your app is a good thing and a necessary one as it eliminates the need for including the existing features already existing in the market. Make sure that your app is not only inducing a fresh idea but also engages the user and solves their existing problems.

Limit app complexity:

Do not complex your app with loads of features & functionalities just to make it look more attractive. Also, make sure that the users are able to find the relevant content that they are looking for on your website. A complex design will lead to failure of your app.

Failing to understand the target audience:

You’ll need to deduce your app’s usage to a particular set of audience that you wish to focus upon. Of course, an app can serve a wide range of customers that wishes to use the app. But try to create one of its kind of an app that reaches the target customers set by you.

Failing to decide on a mobile platform:

You need to be aware of all the platforms and decide upon the best suitable one for your app may it be iPhone app development, Android app development or Windows. Choose a platform that helps you achieve a wider user base.

Poor user experience:

The UI of an app is of utmost importance as it keeps the user engaged with the app. Also, seamless app navigation is a part of a good user experience. Additionally, the more responsive your app the better and quicker ROI it will lead to as it will acquire more and more user base.

Avoiding back-end support:

Robust back-end support helps to maintain traffic inflow especially needed for the apps of e-commerce and gaming industry. Cloud technology does help you with the storage and support facility. Scalability should also be taken into account.

Concluding Note:

There are various factors that play a major role in the performance of a mobile app. Such as research, execution, competition, marketing budget, etc. Be attentive at every stage of app development to ensure that your app successfully makes a mark among the user audience. Pay attention to research, marketing efforts and quality testing of the app before launch will keep your app away from being in the failure basket.

Top mobile app development company such as ‘Moon Technolabs’ – a professional mobile app design & development company can certainly provide its expertise in the said field. Their definitive approach, skilled mobile app developers can be hired at a cost-effective price as per your project requirement.

Mobile Apps

Travel and tourism industry segment has not left far behind in taking huge benefits due to the tech evolution especially through the mobile applications. Without waiting for further ado, let’s jump in directly to discover more about how mobile apps and relevant technology has impacted the travel industry.

Benefits:

In a wake of targetting the potential audience, travel companies and agencies are providing discounts and offer if the customers use their mobile application to book or plan their journey instead of websites and stores. They lure in with coupons or discounts on their first booking or special offer on their next trip. There is a pool of reasons for these travel vendors to draw more users to use their application rather than other channels only due to the fact that mobile applications offer a higher arena for free advertising.

A top mobile app development company can help in creating such a travel app that helps not only in terms of the higher number of downloads but users posting there experience and reviews for the said mobile app increases trust and reliability in the agency. This increase their visibility and hence more downloads will result in increased sales.

Sales & Quality:

Both way perspective of a travel agent is to ensure to get as many sales as possible and maintain a high profit margin, while at the same time providing customers with the quality service & experience. Most of the travel agents and businesses use analytics for websites such as to collect a few information to help them improve the services. This data may include checking the most used feature, customer feedback, and review, etc. It is vital for both, customers as well as travel agents to know for a fact that the services provided are top-notch.

App Usage:

Let’s face it, in today’s day and age it is a lot easier to access any kind of services through mobile applications than via desktop/computer. As most everyone has smartphones nowadays, it is a hassle-free option as a user can check information from the mobile app even while he/she is on the go. Moreover, every mobile app serves a specific purpose along with other features and functionalities. These things are included in an app to make the process easier for the customers to do what they want.

Furthermore, mobile browsers are focussed on working with various websites hence, the performance of a travel agent’s website might not deliver the same amount of result like an application. Mobile applications are rather much simpler for customers to use instead of accessing a website on their mobile phones. Though nowadays, best software development firm offers to build a custom website which is optimized for mobile users however, there are lots of users who prefer to use the mobile application.

Mobile apps are changing are lots of industries and the travel industry is one such which is impacted in a lot of ways. Mobile apps have proven to be the catalyst in streamlining the travel experience between customers and employee.

Summary:

Moon Technolabs is one such trustworthy and reliable mobile app and web design & development company who has undertaken lots of projects from every industry sector. A professional top mobile app development company who always makes sure to complete the project in time. With an 80+ team of professional and skilled mobile app developers and designers, rest assured that your project is in good hands. We do maintain SLA and NDA with respect to all of our clients. Not only this but we also offer pre and post app deployment support with ASO (App Store Optimization) services.

Chatbots For App Business

Chatbots are in the trends and are going to shower their presence, even more, stronger this year in the diverse business segments especially, the online marketplaces. The software industry pundits and top mobile app development company have predicted that this year is going to be the year of chatbots. However, the full potential of chatbots is yet remaining to be seen. If you are operating an online marketplace or are in the app business then you should adopt using chatbots in your business.

Below mentioned are few of the benefits of using chatbots for app business. Let’s discuss them one after another:

1) User Management

With the advancement in the communication channel, customers have adopted new ways to get in touch with the businesses. Not only chatbots provide an instant connection to consumers with the business but also in accordance with modern technology gives them the feel of being in the modern era. Also, it is much more efficient as compared to phone and email. Hence, undoubtedly, chatbots help to reduce the communication gap between you and your audience.

2) Always Available

It is obvious that your customer representative agent is not going to stay all the time. Of course, you can manage a support team with proper rotational shift but it still won’t be as efficient as chatbots. A chatbot can answer anytime and can also able to handle the queries of each type of customer.

3) Data & Metrics

Businesses can gather valuable insights about each customer by collecting data and metrics and further use it to analyze and optimize their experience. On one hand, chatbots allow businesses to attend to customers needs and also simultaneously can monitor & measure interactions with their customers. A top iPad app development company is constantly involved in getting the maximum performance out of chatbots to help customers and their own business.

4) Time & Money Saving

The chatbots are an effective and productive option. They take away all the hassle of handling customers so that you can focus on the other important business tasks. The chatbots assist in sales and customer support departments by introducing support flows and automated response.

5) In Demand

Chatbots are trending and their demand is increasing day by day across all industry segments. Moreover, it is a trend that is equally favored and liked by customers as well as businesses. The quick automated and accurate responses generated by chatbots help customer save their valued time which is usually lost in either with busy customer care helpline number or rather to wait for a reply through email for the queries or questions. Few chatbots also help customers in locating the product and/or services.

Summary:

‘Moon Technolabs’ is involved with many different trending and upcoming technologies to provide solutions to clients through the medium of mobile and web app development solutions. We are constantly involved and with the team excelling at projects includes creating Chatbots, Artificial Intelligence, Internet-of-Things (IoT), Wearable apps and much more.

Being a top mobile app development company with close to 9+ years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

Food Delivery App

If you want to become a prospective entrepreneur in the food industry by either owning a restaurant or online food delivery platform, then read this informative blog before jumping in with both feet. We have listed all the necessary points that you should consider before thinking of developing a food delivery app.

More and more people are turning towards delivering the food online so that they do not have to interact with people needlessly while ordering food and also that they can enjoy their delicious meal from the comfort of their home. There are few who would also want to avoid the crowd and/or traffic, whatever may be the reason, a global revenue report in online food delivery segment roughly amounts to USD 95,000 in 2019. There are typically two types of the business model in the online food industry namely from a restaurant to customer and platform to customer.

Important features that you need to consider while creating a food delivery app are as follows:

  • simple & easy user interface
  • live order tracking
  • multiple methods to order
  • offers & discounts
  • push notifications

While all the above-mentioned points are self-explanatory, we should now be focussing upon a few of the important factors while developing food delivery apps. Also, to a potential enthusiast, it wouldn’t mind them to consult or approach a top mobile app development company to get a complete understanding of app development.

App Budget:

The first and foremost thing to check is the budget to develop such an app? The world of a mobile app is filled with options and features that one can add in the app which will also determine the total app cost. However, before consulting a software development firm or straightaway hiring a mobile app developer for your project, you much know beforehand your app budget.

Framework:

One of the other important aspects is also to decide on the platforms or the opening systems for which the app must be available. Once you have decided the mobile platform then you need to select a framework that is right for you. Based on your needs, you have to opt for a suitable framework. An app development company can walk you through the essentials of the project and the features of the framework to help you make an informed decision.

Fast Delivery Performance:

In today’s age, you need to ensure that your app’s performance is optimum in taking food delivery orders by taking minimum time to place an order while also updating the status of the order and notifying the customer of the same in the real time.

Know Your Audience:

Profiling your target customer base always helps you paint a good picture of how you want your app to look, feel and function. This part of the exercise will also help you before the actual mobile app development starts and keep it in mind at every stage. Your entire strategy depends upon how well you know your audience.

It is believed that with heavy competition looming over every industry segment, online food delivery platforms are also not left out of it. Hence, it becomes imperative for you to come up with some amazing strategy to lure your customers or rather have a USP for your project. Following are a few highlights from our end that could pave the way to your thinking cap such as:

  • develop a custom website
  • SEO & social media friendly platform
  • start from a small area and then expand
  • give preference to local demands
  • keep it simple to place order
  • develop the second chain of income
  • bring constant improvement
  • add user-friendly features

Summary:

You are losing if you are already in the food business but not adapting to the online food delivery platform. By venturing into online food segment you are turning one-off customers into regular ones. Moreover, you can also think of different ways that can help you monetize your business. However, you’ll need to take a firm decision about it and approach a well deserved professional & top mobile app development company to move further with your project.

Clutch profile

Moon Technolabs is a global IT solutions company with several years of experience in developing challenging mobile apps and attractive websites for clients across the globe. We’re a winner of GESIA 8th Annual awards for the best mobile app development company, but we’re glad this was not our last award.

Clutch has released a report on the top B2B companies in India, and Moon Technolabs is featured among 891 companies. This was no small feat, given the thousands of companies featured on Clutch. To be named a leading company, particularly for our expertise and success as one of the best mobile app development company, is an honor and the validation of our team’s hard work. We always try to stay at the cutting edge of the development space, making us all the more excited to be able to have this credential and demonstrate our innovation.

As B2B ratings and reviews firm in Washington D.C., Clutch aims to find the best software, consultants, and agencies available for businesses to thrive. We are very proud of the impression we have left on our clients and to have been evaluated so highly on Clutch’s site.

Client feedback played a central role in this recognition. Clutch conducts interviews with former clients along with industry data analysis in their process of finding the most capable and quality services for businesses. We have obtained a 5-star rating based on their analysis.

Take a look at a recent review from a former client:

The manager helped us gather the correct resources and get things done on time and budget.”  – Co-founder and CTO, CodeMax Sdn Bhd

The dedication we put into each of our projects has also gained us a presence on Clutch’s sister website, The Manifest, where we are described as one of the top mobile app development company, alongside a notable project whereby we built an app for an English-language learning school (see below). We are also seen on their second site, Visual Objects, a portfolio curation platform, as one of the leading mobile app developers.

Clutch portfolio

We are extremely grateful to those at Clutch for recognizing our talents as a top developer and B2B company in India and to our clients for believing in our capacity to deliver exceptional results. We are honored to have received this award and look forward to what’s to come.

You can read our reviews in full on our Clutch profile, and don’t hesitate to reach out about our unique services and how we can deliver the same level of success for your business.

Mobile App Development Company

Mobile apps are everywhere and have certainly shape-shifted the way we work or operate. It has definitely upscale the way we do things starting from the profit margins to gathering the relevant information. To simplify, let’s take into account the variations of mobile apps wherein there are consumer apps such as social media, gaming apps or e-commerce apps. On the other hand, there are enterprise apps.

Enterprise apps are the one that offers business solutions to companies. Such kind of apps is often implemented to give the business a push in terms of increased productivity, leverage big data and enhance the efficiency of the business process. This has always been a thrilling venture for a top mobile app development company to provide a custom solution to any business pertaining to their need and/or for process optimization. If you are still unsure of how an in-house mobile application can produce a solution for your business then you can try answering some of the questions from the article listed below.

Read MoreHow Important It Is To Have Your Business Mobile App  

However, if you are sure and finding reasons to why and how an enterprise mobile app can aid your business let us move on that without waiting for further ado. Before anything else let us just clear one thing that enterprise apps are often created so that they can integrate with other applications and made to use across different networks. It greatly alleviates a business performance in the following ways:

Increase ROI

Unlike consumer apps where the profits are generated based on premium services, gamification elements, etc – whereas, enterprise apps can usually think of raking in more profits through the medium of productivity and efficiency.

Productivity Boost

These enterprise apps allow office staff and employees to update tasks and get work done from anywhere, anytime. For any business to thrive in this cut-throat competition, they’ll need to adopt a model wherein an enterprise app help with real-time updates, insights & reports so as to save operating expenses.

Optimizing Business Process

Another classic benefit for a company to have its own app is to maximize & optimize the business process. It is easier for a team to collaborate for a task and capture time-logs for the same. This helps in solving recurring problems and take important business decisions.

Types Of Enterprise Apps For Your Business

We hope that until now you are clear about the importance and benefits of building an app for your business. Let’s dig a bit further to learn more about what are the basic types of enterprise apps. Enterprise apps can further be classified into 4 major categories:

1) Enterprise System

This allows to formulate and gather all the information across various departments and automate the business process. With ‘Enterprise System’, information which was previously diverted in different systems can seamlessly flow across the organizational architecture.

2) Supply Chain Management Systems

Effectively serving its purpose in helping and managing the business operation with suppliers, logistics companies, distributors, purchasing entities to share day-to-day vital business information to ease the purchase-delivery services efficiently.

3) Customer Relationship Management Systems

Such an enterprise system looks after for a business’s sales, marketing, distribution, and services areas. Mainly focussing to generate increased revenue, maintain customer satisfaction and improve on customer retention ratio for the business.

4) Knowledge Management System

This helps in integrating the different processes in terms of identifying and sharing specific knowledge. This can also produce new insights and merge outside information sources.

Wrapping Up:

Enterprise apps can quickly help your business to improve productivity and generate higher ROI. If you are looking to develop an enterprise app for your business then look no further beyond, Moon Technolabs – a professional enterprise app development company. For over 9+ years now in the software industry, our apps have helped our client’s to scale up their business with our cutting-edge mobile app design and development solutions.

App Using SEO

What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.

It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.

Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:

  1. Landing Page

Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.

  1. App Indexing

This method allows to access the Google & Safari search list form either tablets, mobile phones or smart devices and open the app store. It works for both iOS and Android.

  1. Check Out Your Competitors Links

The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.

  1. Longer User Retention On The Page

At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.

Wrapping Up:

Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.

Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

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