Author: Jayanti Katariya

Moon Technolabs > Articles posted by Jayanti Katariya
The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

App UiUx Design Companies

Apps are becoming more and more adaptive with its design, features and from the functionalities point of view. The UI (User Interface) plays a vital role and hence, designers are paying to keep attention to ‘details & elements’ that comprise to make the app have an amazing catchy appeal as well as appear like a work of art in itself.

Mobile app development companies are bringing in new ideas to creatively express the app through its appearance and functionality. More time and effort is getting allocated to research and development in the design area of the app. The more of this kind of churning keeps on happening, is going to bring the best appeal of the app.

Well, there are many app development companies providing same functions but the only thing that could capture a user’s attention is its design and how impressively it binds with the features. Let us have a quick overview of the world of design elements and what can be done to make it more lively.

1) Dead-end/Blank Screens

Most screens are usually filled with neatly blended elements for some responsive activity. Each screen has new something new regarding the app. However, there are times when a user reaches to a blank screen or rather a dead-end screen. These screens are becoming more frequently common in apps nowadays. The designer team is looking to find out a probable solution for the task at hand.

A blank or dead-end screen, as the name suggests, has nothing more to share with the user except for a link to a file or an application. It usually has no more than the description of the page in this area of the app. For e.g, an alarm section of the screen but with no alarm set will show a message such as, “You have not set alarm.”

Makeover – It should be designed with more attractive elements, with some background colors and merely selecting an interesting font. Errors screens also fall under the same category and the newer updations look good and show the work in progress.

2) Loading Speed

We all have experienced that while uploading or downloading a file, the screen becomes static. A user is not able to access any feature of the screen until the activity is completed. This experience seems to be more redundant if the file size is huge as it gives a user technologically unneeded feel.

Makeover – Not only reducing the time taken to complete the uploading/downloading process but also adding a graphic element with ease the entire process of waiting. The same is also applicable for the websites whose pages don’t load immediately. Usually, placeholders are used which are temporarily placed icons until the actual elements are of the file are displayed such as image, videos, documents. Much of the work is still going on by app development companies to renew this aspect.

3) Informative Interactions

Apps are in definite need of more interactive and responsive gestures or touch feature that promptly gives out information on the screen. Gestures such as pressing and holding an icon reveal its information and by either swiping or dragging an image file gives hidden information.

Makeover – For instance, placing such gestures to engage a user in by providing information in an attractive way like a touch on the image gives details of an image as well as of its content. Designers from the app development companies are trying to provide more custom visual stimulation experience rather than the normal interactions. An interchange in the position where this information is revealed can make a huge difference like instead of placing it next to an image, it will be more effective when a user can access it by touching it and showing on the screen.

4) Guided Animated Instructions

Most of the apps nowadays provide their initial introduction on how to use this app or rather the tutorial about it via several visual and guided instructive animations. The development of this approach has been taken at utmost priority by designers in mobile app development companies.

So basically a guided tour of the show and tell of the app with visual examples, showing a pointer to tap, etc. While this approach is liked by some users, others may feel empowered by the user interface.

Makeover – The best way to overcome the challenge is by making a convenient and easy-to-use app with clear design and functionality. On the contrary, a complex app would take more time on user’s part to understand and get the hang of it resulting in probably an uninstall. To prevent this, it would be preferable if the app comes in with handy information about the time and other specific guidelines to get used to it.

5) VR, AR & 3D Audio

A need for enhanced & immersive user experience is long overdue for the display and sounds that are inbuilt in an app. This is attainable via 3D audio and virtual reality elements. To experience such elements users can wear 3D glasses & headphones to hear and see virtual reality elements in an app.

Augmented reality apps make more use of the data collected in real-time from the surrounding. This particular medium of interaction is going to pave the way for amazing interaction between human and technology. AR apps can be beneficial to everyone starting from shops, entrepreneurs to small and large businesses in marketing, advertising, promotion and offering discounts. Since it is based on proximity, the ‘Augmented Reality’ works within a certain distance the information is transmitted to the nearby mobile phones and displayed within the app. For e.g, it might surprise you to receive a notification from a nearby coffee shop while you are passing through the city center about an instant offer or discount on the coffee.

Deep Linking The Latest In Content Marketing

The Concept

Have you ever taken a close look at spiderweb or a cobweb? How closely knit the individual structure hold together made out of proteinaceous spider silk. You might have noticed a center point as well. To some extent for concept reference, that center point is the ‘Deep Linking’ point.

By definition, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, a piece of web content on a website. In simpler words, a hyperlink that is bound and can get connected anywhere in a website’s structure except its homepage. For e.g, a deep link about an article mentioned in a piece of content would directly lead to that specific content page rather than leading to the website page and leaving up to you to search the entire website structure.

Comparison

One might be poised for a while to think, what is the difference between ‘deep linking’ and other types of link. Although, there are several kinds of links and linking strategies, however, the Hypertext Transfer Protocol (HTTP) does not spot any distinctive difference between them. Deep links are similar in functions and operations as equal to their counterparts, i.e, all other kinds of links. Hence, this camouflage allows it to have more freedom on the web and in a website’s structure.

Starting from content developers to website authors, deep linking seems to be a viable option as they can seamlessly link to pages within their own site or content on another site because of an absolute indifference between deep links and other types of links.

Potential Problem

Until deep linking became more affluent, apparently it got considered together with hotlinking which was an ongoing troublesome issue for some agencies. Hot links usually lead you to ready-to-download files. Some of these hot links aren’t trustworthy if it is leading you to an outside hotlink, as it can cause problems with copyright laws.

Now that the deep linking is no more get associated with hot links, though, it can cause some problems such as bypassing a critical deep page of a website which can create an issue for the targeted website. Not that, it presents a huge threat but on the other hand, can easily be solved by keeping relevant content on every page of the website.

Deep Linking For SEO

The primary way that the deep linking is beneficial for websites is by boosting SEO. Conclusively, benefits of deep linking are far outnumbered as compared to its drawbacks. Let’s have a quick glance over the benefits:

A deep link leading to an old blog post shows Google that the content is still actively relevant.

The deep link bypassing through all the pages of a website simultaneously increases the ranking of all those pages and not just of the homepage.

A Homepage link can draw to spammy links but deep links seem more natural and pose less of a threat which in turn decreases your chances of being flagged as spam by Google.

You can bring in multiple keywords and not just of the homepage.

Deep Linking For Marketing

If understood and implemented with proper strategies, deep linking could be a boon for marketing. Businesses who have been regularly dealing with multiple products and/or services can directly benefit by allowing a single link to take your visitor to the intended page without having to unnecessary go through all the pages of the website. For e.g, using a deep link, you can send a visitor directly to your contact or product page.

Deep linking allows sites to make various landing pages for different visitors. This enables businesses and companies to marketize their products and services by encouraging referrals and affiliates to make a commission for bringing the traffic to a particular website or page.

Using Deep Links In Mobile Apps

Proving its viability in the website content has paved the way for deep links to become popular in the mobile apps too. As on a website, a visitor is taken to a specific webpage, same in the app, a deep link will take a user to a specific area of the app instead of directing them back to the main page.

The biggest benefit of using a deep link in these mobile apps is that even if it is not already installed on the device, certain areas of the app can be accessed. Deep linking works differently on a mobile app than on the web. For the mobile app, it has to utilize a ‘Uniform Resource Identifier’ (URI), instead of HTTP or URL in the case of the website. This gives the address of application that is unique to mobile phones instead of accessing an internet browser first.

Twitter, Facebook, YouTube, Pinterest have started utilizing this technology for its app division. Websites with their mobile apps which utilizes URI allow a user to provide instant access to their account without the need of searching the web and then to log in.

URI formats could differ based on the mobile operating system that is in use, however, the concept with the practical application of deep linking pertaining to the areas of an app is going to be uniform across all.

Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Mobile Apps Development Company

Convenient. Fast. Smart. Reliable, time-saving…and many more to add to list which might justify the way the occurrence of Mobile Apps & Development has paved the way for our today’s technologically advanced life. We have apps for everything. Capping ‘Artificial Intelligence’ and ‘Virtual Reality’ on top of these mobile apps and its relative technology by mobile app development companies have given rise to amazing apps and a whole new way how business is done.

Let’s see the presence of Artificial Intelligence in few of the industries sector and its implications:

1. Banking apps:

With ‘Banks & Financial Institutions’ opting for financial-technology to take the conventional banking methods and process to the next level. Because of these banking mobile apps, most of the banking operation tasks and transactions now can be achieved through a smartphone. Without actually going to the bank, customers can easily check account balance & statement, confirm deposits, transfer funds & even pay your bills right from your banking app. Simultaneously, even banks and institutions have also benefited from this transition in terms of reduced customer personal visit to the bank and hence able to use the staff & resources productively.

Few of the banking services that can be operated via banking app do levy certain fee on specific transactions. Although the amount is very small, in turn, adds up to the bank’s revenue considered over millions of transactions by the number of people. By offering these services efficiently & productively, banks are able to retain their customers. Banks have already started to do the promotions of their new product, service or offer via push notifications hence, an enhanced mean of communication between banks and customers.

2. Security apps:

Todays ‘Security & Alarm Systems’ have their own mobile apps that a user can operate and control from their smartphone after installing the app. The user can communicate with the system via the installed app. In case of a break-in or any intrusion, these enhanced smart system will not only set the alarm but also would send the alert on your phone with the image or video of the incident. 

With these things in place, one can be assured that their home is safe even though they are away and still are able to alert authorities about the same in case of any incident happens. You’ll get the alert notification as long as you an internet connection on your phone.

3. Home Appliance apps:

Houses have become ‘Smarthomes’ with the launching of home appliances apps. Maybe it is your thermostat, Television set, microwave, washing machine, air conditioning or dishwasher…all of them can be controlled and operated via their own mobile apps. You can turn on air condition before even reaching home on a hot sunny day, or monitor your kids’ TV content and set parental control accordingly or on a tiresome office day, you could warm food in the microwave while still chasing for a bus. These apps are built-on artificial intelligence technology. Based on the certain data and information put into these apps, they are quite capable of taking decisions on their own without any human intervention.

4. Forex Trading apps:

Artificial Intelligence has given an amazing boost to the forex mobile trading via ‘Forex Trading apps’. With these mobile apps, forex brokers can free themselves from their long trading hours on PCs. Now they can trade anywhere, anytime. Now brokers and traders can easily communicate, reach out and announce to his traders via push notifications.

Apps For Every Product

Most of the smart product comes with their own mobile apps for smart operation. For instance, did you check the ‘new smart wallet’? Well, in case if you forgot your wallet somewhere and go beyond 50 meters, the ‘new smart wallet’ will send you a message reminding about your wallet. Another feature of the wallet is that it ignores if your phone is on silent or switched off and rings out if you are not able to locate it. It helps if you are at a gathering or a party. We at Moon Technolabs, take the utmost pride in helping our clients get their desired AI featured apps for their products and services. Life-changing are being developed every single day and as a matter of fact, in the virtual world, there isn’t sector left who would not be utilizing the power of mobile apps.

Android App Development

Mobile applications and its related technology started to develop as early as a few decades back and since then have predominantly have been evolving in terms of both design and functionality. Small and large businesses have come to realize the potential and need of the hour of having a mobile application to get the optimum results in marketing their products and/or services. Hence, deciding to develop a good mobile application for your business will pave the way to give great user experience and will cater several benefits to your business.

Statistics suggest that for the year 2017, Android app downloads outnumbered the other OS with approximately 50 billion. A huge win in sheer numbers. This graph in no way seems to be going down with the growing popularity and so a very promising future for an android application development company. Nevertheless, the application development process requires having the thorough knowledge of Java, SDKs (Software Development Kits), APIs and IDE (Integrated Development Environment).

Still, many businesses are captivated by the wrong notion regarding the Android Application Development which is producing hindrances for these companies to opt for mobile app development. Let’s see what they are:

1: Mobile Application Only Targets Smartphones

So far, the largest number of users of mobile application operate it via smartphones however, it also overlooks a fact that these mobile applications are limited to smartphones only. There are other several devices like tablets, smartwatches, etc. which are more than capable of operating seamlessly from these devices and can put to the best use of these applications.

2: Expensive Application Development

When it comes to app development expenditure, there are so many myths floating around that these business owners tend to make mistake and believe any such notion that the development cost is going through the roof. But then again, there is a dire need to break this myth as android application development requires a fixed budget. Moreover, it is also depended upon the build, design, user interface and any such specifics of the project requirements.

3: Quick Development Time:

Needless to say, that most of the people believe that developing a mobile application is a quick and easy process. Let us clear that notion for you. An app development process has to go through a design and build cycle wherein code, user interface, quality testing, bugs resolving, marketing strategy, etc. So, it must have been clear now that the app development process is rather a tedious one. With so many steps involved, it is not fair to think that the development process can be quickly accomplished. Of course, if the requirement is simple then it can be made faster as compare to the one with a complex set of requirements but still, on an average, it may take from few to several weeks.

4: Best Android App Can Sell Itself

Well, your job doesn’t end after developing the app and putting it on the app store. You’ll need a lot to work up the channels to promote your products and services via marketing. Once you a have an app that is really great and go-to-market even so you’ll have to focus on the number of downloads which includes organic and inorganic downloads. This will give you a clear picture of your target audience, customers, and their demographics and on which channels you should be spending more money and time.

Android app development has revolutionized the mobile app market and with massive popularity recently it has also changed a lot in a way developers create an application. There are so many myths surrounding Android app development but we would recommend to research well before and plan accordingly your business strategy.

Challenges In Customer-Facing Enterprise App Development

Technology is advancing every day with rapid and at super fast pace. Organizations and enterprises have to keep up with this advancement. Hence, in order to improve efficiency & productivity that they have to adapt and depend upon computerized devices via mobile application development.

Whether the enterprise mobile applications is customer-facing or employee-facing, primarily they focus on overall operational enhancements and mobile workforce. These two conditions have to work hand in hand and also it is believed that in the near future, enterprise mobile applications are about to compete for head to head with consumer applications.

Moreover, its a common culture within the organization for employees to bring their devices and hence, it is utmost mandatory to have mobile applications development for the enterprise to better visualize the proficiency & productivity. However, the fact of the matter for these enterprises and companies is that they don’t have any in-house expertise as not only it is difficult to source the talent but also it is a costlier option.

Following are the major challenges of Enterprise App Development:

1) API Strategy

APIs are basically used to power the applications and a well-derived strategy requires one to expose the APIs to the business operations and functions. For e.g, if a field service application is developed for the enterprise, you’ll need an API which allows employees or field officers involved in the job to close the completed appointments or at the least expose the maintenance appointment schedules. It becomes the part and parcel of business quality operations to check and determine whether the APIs are capable of fulfilling the application requirements.

2) Security

Security is one of the major concern for every business or company. Even in the enterprise application development, security plays as the most important aspect. Since the mobile application development and mobile-oriented security goes hand in hand and so requires the same attention and expertise. Employees have more authority over security measures if the organization is providing with the device as compared to if they are supposed to bring their own devices.

3) Platform & User-Interface

It is industry standard that whenever developing either a customer-facing or employee-facing enterprise mobile application, preferably it is based on Native Application Development because of the low developing cost and reduced maintenance charges. Also, keep that in mind that the application should be competitive in feature, function, and operationality without affecting customer-brand relation.

4) Managing the Big Data

One of the other major challenges for enterprise application development is managing the data as it is generated vigorously day by day and to store the respective information is presenting the biggest task ahead of us. It is believed that the data generated by enterprise mobile application will be 50 times more by the end of 2020. The biggest task to find out the solution to store this enterprise data and has also proved to be a costly exercise in pursuing it.

5) Data Encryption

Mobile applications easily can be connected with any computerized device and present a threat for the data or information to be accessed. Hence, data encryption is a must. You need to take stringent and preventive measures so that the classified data remains at distance from any of the intruders. Users can easily copy, modify or delete the data and so to secure all the important information from being breached or stolen, data encryption seems to be a perfect way to go.

How to tackle?

To handle enterprise mobile application development challenges is not an easy task and needs to be carried out in small and measured batch-wise. For instance, you can begin with an application that is dedicatedly serving or performing only a single task instead of an application with lots of features and functions in it. On the other hand, you could take advantage of the cloud for data management and storage issues which will make all the tasks a lot easier.

Mankind, once a name synonymous with simple living has now transformed into the digital hi-tech lifestyle. Who knew that a small gadget merely fitting in the pocket will allow and empower us with the help of technology as its backbone to connect with the entire world with just a push of a button. Yes, smartphones have changed the way we live, we see, we interact, we connect and in every other possible way. More importantly, the way businesses operate has marvelously adapted in accordance with the technology and marketing strategy associated with it. Most of the people are more interested or rather much comfortable in following these online business marketing strategies not only because it is less expensive but also for the greater reason of reaching a wider audience and saves time & resources.

Let’s take an example that you have a successful operating business and have a respective mobile or web application of the same. It is important to market the app. Mobile app development is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

Let’s discuss some of the best-proven methods of marketing of mobile apps:

1) Social Media

Increased usage of the social media platforms is directly proportional to the sales and in turn, accounts for business growth. Few of the social media platforms such as Facebook, Instagram, Twitter, Snapchat have few features that directly puts marketers in touch with their followers or customers. Another feather in the cap for social media platforms is that they have the facility to showcase their product or service in terms of videos which is quite effective and informative.

Through the means of your followers on social media app, you can directly connect with them and educate or inform about product and services as well as get feedback.

2) Blogs

Blogs are another one of the best marketing methods to reach to optimum people. If construed properly, blogs can be very effective in conveying your message. One needs to ensure that the content of blog has to be crisp and to the point, while also shadowing the details in the form of pictorial representation such as infographics or pictures. Remember, the goal should not only be that the readers should only read but also to share and forward to other people as well. Higher quality content must be the driven force behind your blogs. Tools such as “WordPress” and “Blogger” might come in handy. Both of them are very enigmatic blogging tools for either business or personal blogging as they have apps that allow you to easily update your blog on smartphones. Managing the user comments and regular conversation builds trust and encourages to use this method in boosting the mobile app marketing.

3) Videos

Videos are the supreme way to make your target audience understand your product and service so as to make them comfortable to make an informed decision. Videos are absolutely perfect to describe because it is the only methodology through which you can explain about your product in the minimum timeframe with the utmost accuracy of your product. As viewers can see the product operationality, appearance, features and many more functionalities, making a proper informative and detailed video could drive your sales through the roof.

Besides, one can also add a product testimonial video of a satisfied customer or consumer. Testimonial videos give assurance of quality and services and hence drives sales. The average length of a video that has proved to be effective as of 2 to 3 minutes.

If your content is video based then nothing proves more efficient than ‘YouTube’ app as it allows to upload, download and share the content fast and in a reliable fashion. All the mobile marketing apps have share option to market the content to other Android, iOS or smartphone users.

In A Nutshell:

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development and solutions. With our expert team of developers and designers, we promisingly strive to give your business a unique leverage via our services so as to be competitive and grow in the global market.

Yes, we all are embracing and warm welcoming the technology but yet we are stunned by the way it’s showing the mystic marvel it could perform, aren’t we? Smartphones getting unlocked with ‘Face Recognition ID’ to the technology like “Augmented Reality” wherein it merges the physical world overlapped with the digital one.

Augmented Reality (AR) is exciting technology. It proposes to encapsulate human experiences bound to accomplish in the digital visualization. This technology optimizes your surrounding reality by overlapping (superpositioning) it with the made up components or elements such as images, sounds, etc. A photo sharing app that allows a user to add a hat or sunglasses (animated filters) over his or her own image before sending, is an example of Augmented Reality.

The key aspects of Augmented Reality are to reduce the customer problems and enhance brand connection via product visualization, brand uniqueness, and consumer engagement. Augmented Reality derives its major push from the fact that most of us use smartphone nowadays. Hence, it practically propels the utility and practical implementation in daily life.

More importantly, AR has paved the way for all industry ranging from Education, Health & Medical and much-benefitted Entertainment sector (video games, cinema, and television). It is ever more alive and spreading its significance in the world of Fashion & Retail. Let’s see some characteristics, features, and future of AR to improve the shopping experience in retail industry.

Salient Features:

With cutting-edge tools, techniques and state-of-art infrastructure facility, Moon Technolabs is persistently involved in developing and nurturing this technology with its hand on numerous projects and portfolios which has consistently generated growth for our clients. Let’s have a look at few amazing features to see how Augmented Reality is changing our vision of the everyday life.

Product:

The collaboration of AR with mobile applications provides extraordinary engagement level of consumer and service with respect to the product. Filters like in-app feature/price comparison to check product quality & affordability respectively. Not only it provides attributes of related products through predictive and intuitive analytics but also provides in-depth details of product information.

Try Before You Buy:

Ready-to-wear in apparel or fashion industry or Ready-to-try products in retail is another demand for technological innovation direction. For e.g in a retail furniture store or home accessories, AR turning user’s camera into smartphone empowers them to feel and see the product virtually in their homes such as a piece of couch or furniture. Same is the case with a pair of sunglasses or clothing, which can be virtually applied to your body, allowing you to choose from the wide range and make an informed decision.

Personalized Offers:

Applying analytics to customer choices, preferences, shopping behavioral pattern and requirements, retailers can easily customize personal offers to enhance users shopping experience.

What’s In It For Retailers:

Surpass Physical Hindrances – Since retailers can merge virtual selling space with real in-store space.

Product Inventory – AR allows retailers (specifically small store owners) to display more stock & products then they could actually fit-in in reality. This allows the urban retailers to compete with bigger market competition in terms of product selection as they usually struggle with limited selling space.

Customer-Centric – People can virtually try any outfit, decorate their car or kitchen, rearrange their living room furniture just on their smartphone without leaving their home proves that AR’s core objective is to excel user’s experience and keep on improving.

Sales Boom – This simple technology since allows to easily apply the products with real-life surroundings immensely helps in eliminating the pre-purchase confusion and hesitation as with ample amount of choices customer can make well informed and improvised decisions.

Customized Present – AR is an actual boon for retailers as it allows them to have the insight of customer shopping behavior through analytics and hence, helps them to offer personalized product offering or tailor-made benefits on customer preference.

AR Beyond Space:

Augmented Reality is a mature technology. The way forward for this technology is to always stay on its toes of innovativeness. Yet, we are far away from touching the real potential of this technology. In other words, with respect to Augmented Reality, we have just begun to unearth its real power. Improvements are much needed for a seamless layering of the display with swiftness, elegant look, interactive and engaging UI/UX.

Almost 2/3rd of the world population has access to smartphones. This has already let to surge in developing applications for all sorts of industry ranging from marketing, education, medical, travel, etc. However, these sectors are still holding the minor share of the app market. The sheer dominance has been acquired by Gaming Industry’. Over 90% of the app revenue is generated from the mobile gaming apps. With the rise in cutting-edge tools and techniques, mobile technology has catered to the niche community of people who love to play games. Moreover, these improved technologies have influenced millions of lives across multifarious sectors. Hence, it’s safe to say that mobile technology has a gigantic impact on the gaming industry.

Let’s see the prime trends that have ruled and revolutionized so far and those that might will in the near future in the gaming industry.

1) Cloud-based Mobile Gaming Applications

This has been one of the major sources to attract gaming community to download their app while being cost-efficient at the same time. Cloud-based mobile games make lots of things possible simultaneously such as multi-players, seamless integration with social media and hence, a favorable choice as developers are able to give more attention to the design aspect while cloud deals with all the other essential things.

2) Socially Adaptive Mobile Gaming Apps

Social media is not limited to sharing posts, blogs, pictures, videos, etc but has become an innate part of everyday’s life activities including the games we all play. With everything being connected to Facebook, Twitter, Whatsapp, Instagram and Snapchat at the very least, mobile app games are no exception. The gigantic mobile gaming apps create the need for immersive players and an outreach social engagement so that players could show their achievements through share options that allow them to post about their game performance.

Even the offline and asynchronous gaming apps have found their existence and have shown the tremendous scope of development. Many of these apps are likely showing promising future. They provide a safe & secure connectivity and non-competitive experience.

3) Augmented Reality (AR) And Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) has already paved the way for the giant leap in the gaming industry. The technology is here and most likely to remain and break the floor and expand by developing into interactive games. Location-based technology has already gained momentum into becoming the prime factor in the gaming industry. Geo-location based games can hugely be financially benefited by branding or product based partnerships. In fact, a game developer can well adeptly use this technique to make the game more interactive.

The wide usage of wearable devices is inducing the use of AR tools in mobile apps. Because of this, mobile game developers are heavily depending on them to facilitate this tech generation with unique gaming apps.

4) Use Of Analytics

A constantly generated thorough statistical analysis of gaming data is much needed to break the financial barrier and unlock huge profits. This data usually is the analysis and bifurcated information to optimize the game performance and provide tailored experiences. Moving on it prompts a financial way depending on players’ in-game behaviours. Developing engaging games are much on the priority list so as to have a personalized player experience and so that players can positively respond to it via in-app purchases and ad consumption.

Conclusion

As compared to other app industry sectors, the gaming industry is gaining popularity and expanding at an exponential rate. Every now and then, there is a new addition to games with new features to add excitement and challenges to skilled players who quickly adapt to latest trends. The gaming industry is one hell of a mobile app segment to look forward to amazing future.

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