What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.
It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.
Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:
- Landing Page
Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.
- App Indexing
This method allows to access the Google & Safari search list form either tablets, mobile phones or smart devices and open the app store. It works for both iOS and Android.
- Check Out Your Competitors Links
The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.
- Longer User Retention On The Page
At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.
Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.
Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.