June 2019

Moon Technolabs > 2019 > June
Big Data

To make it big in today’s time, one has to start climbing the modern marketing ladder, especially with the competition rising more day by day. Not only to survive in the 21st century but to remain unbeaten, you need to tap the power of data to work parallelly alongside the competition whenever the situation changes. Gathering data of products, services, market and customers of your industry enriches you to customize your own operations and push your business to the next level. The top mobile app development company such as ourselves, work day and night to provide our global clients with the optimum advantage in their respective area. Our motto is to provide them with leverage as compared to their competition from our mobile app and website design and development services.

The Need To Gather Intelligence

The first thing to understand is that when it comes to adapting to big data for your advantage, it is best to have and gather as much intelligence as possible. One can also make progress by hiring a dedicated resource to gather data from your competitors. These channels could work primarily by monitoring social media posts, conventional advertising campaigns of other brands,  etc. The result of this exercise will provide you with an analysis to understand what is currently trending and creating buzz and what is actually been neglected by the market. At the end of the day, your motto should be to rake in as much data as you can and then actually put the information at hand to productive use by proper analysis of the same.

When you are really upbeat about the competition and want to make your mark, a great way is to take relevant data and apply it to your own situation. You’ll need to jump in with both feet into the world of big data analytics to help you to go through huge sums of data to learn everything you need to know to achieve success in your industry segment.

Use All Channels

One should not only depend upon the ad campaigns running on a single medium. To gain the maximum benefit, marketers should explore other modern operations such as from mobile app data to understand more about interests, hobbies, and desires of users. Keeping all the information of a potential customer in one place by creating a user profile and storing it in a master file from your website, social media platforms and other data initiatives. 

Use Data To Make Informed Decision

The final step of success in ‘Big Data’ can only be achieved if you learn how to use the collected data to your advantage and take a wise decision. It is best advisable to do market research and analysis as you can find many sources and information available for new business insights. This will certainly provide you with leverage and put you ahead of the competition.

Concluding Note:

Moon Technolabs is one such top mobile app development company to undertake your project for app development. Being at the paramount of the mobile app industry sector with over a decade of experience in not only creating the app but also by providing cutting-edge solution pertaining to a website and mobile app development. Quality, SLA and there are many other parameters on which our primary focus remains to deliver exceptional results. You can hire mobile app developers at a pocket-friendly price that is surely going to fall within your budget. 

In order, for your app to be successful, you’ll have to monitor and measure every factor. A data-driven strategy and primary marketing channel will help a lot to any upcoming startup entrepreneurs or small and midsize business owners. Top mobile app development company can help a striving business to achieve benchmark results in mobile app marketing and strategies.

Top Mobile App Development Company

With over 100 billion mobile applications are downloaded each year and over a billion smart mobile devices out in the market, it is safe to say that the mobile application industry is growing at a tremendous pace. Amongst other industry sectors, it is not hard to analyze and conclude that the mobile application industry is at the epitome. Furthermore, the tech giants companies such as Google, Facebook, Instagram, Twitter, etc have captured a huge market share with their products and services, basically, their respective applications.

Providing top-notch services and result-oriented outcomes have become the sole purpose of each of these applications and it has revolutionized the mobile experience for the users. As technology is evolving day by day and advancements which are offering more quality to the users, the mobile application industry has established a strong foothold for another decade for sure. A top mobile app development company can certainly help you out in offering a web app or mobile app as per your business requirements. Most of them even go up to the lengths of delivering a few app related strategy, app marketing strategy, pre and post app deployment services as well.   

Let us see the below-mentioned influencing aspects of mobile application development companies in the IT industry.

1) Wearable devices

Wearable devices have become a trendsetter such as smart Apple Watch or Android Wear. Most of the tech-savvy and even non-tech people have started giving preference to the wearable devices because of its simplicity and efficiency.

Some of the top wearable devices are as follows:

  • Apple Watch Series 4
  • Fitbit Versa
  • Amazfit Bip
  • Garmin Vivosport
  • Huawei Watch 2 LTE  

2) Smart Object Connectivity

The tech market is flooding with amazing and innovative products that are usable in our daily lives and with the help of technology, we are easily able to connect to the mobile applications for better control and seamless user experience. With controllable technology in devices which can be operated by the mobile application, many industries such as sports, electrical appliances, medical devices, invoice & billing system and many more are already spreading its presence.

3) Taking Benefits of M-Commerce

Fintech has made it possible to shop, pay bills and use banking features right from your smartphone with the help of various kinds of applications. Mobile paying applications via mobile wallets or e-wallets have made it possible to use digital money to its fullest length. One can simply install any such app as per their need and start mobile money transaction starting from shopping to transferring money to another account in just a minute or so.

Advantages of m-commerce apps:

  • Convenient and easy to use to conduct business transactions.
  • Can cover a wide range of customer.
  • Can target customers as per their location, service provider, and the type of device they use.
  • Lessen the costs of the company.

4) Motion & Location Sensor

Almost all devices nowadays come equipped with the feature of motion and location sensors. These location sensors can be used to identify or pinpoint the location of a person when connected to the respective apps. Simultaneously, the motion sensor is helpful mostly in the home security system for raising the alarm during a theft, etc. These sensors are also widely used in other areas such as power- saving, games, etc.

5) Application Performance Management (APM)

Broadly, Application Performance Management is simply the combination of mobile metrics and monitoring tools. Over time, this software has paved the way in understanding and gauging the app behavior. Meanwhile, it has certainly excelled in providing quality service to customers. There are many applications available to get real-time data related to the APM. This can help you to analyze the necessary tools to monitor resources and gather data sets. With meaningful insights, you can correlate this data to establish and implement better performance objective for your business.

6) Enterprise Mobile Management

Enterprise Mobile Management has contributed greatly to pushing through the limits of the IT industry to get enhanced results. EMM consists of a set of people, processes, and technology primarily based on mobile computing. EMM is errorless and efficient and hence, majorly used in business management opportunities.

The key features of EMM are:

  • Better security
  • Seamless application management
  • Precise financial management  

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having almost 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile & web app development project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Web app's

We are connected through a deep neural web of networks and though unknowingly, most our of daily livelihood activities depends on it. Even a single search on the search engine to business promoting their product and/or services on the internet or web. Starting from your online flight tickets booking to education webinar being provided…everything requires web. If your business isn’t taking the leverage of promoting its product on the web then you are missing out on grabbing a huge chunk of profit and growth for your company.

A website, web app or a mobile app is a must in today’s day and age. It is considered as a  necessary platform and means of marketing your product. Not only it adds to build up brand visibility but also brings traffic. A top mobile app development company can certainly help you out in offering a web app or mobile app as per your business requirements. Most of them even go up to the lengths of delivering a few app related strategy, app marketing strategy, pre and post app deployment services as well. Without waiting for further ado, let’s check out the reasons to have a web app for your business:

The attention span is narrowed and precise content is welcome in all the ways. Businesses are constantly looking for quicker ways to meet customer’s/client’s demands by staying updated with the current trends.

Increased Visibility:

Let’s say someone heard about your company and needs further information about your product. In this tech era, the first step of action they would take is to check your company’s name on a search engine online platform. Along with the product info, they would also want to see testimonials, reviews, credibility, etc. Almost 90% reveal that they definitely like to visit the website before actually associating with you in any way.

Primary User Engagement:

As we saw above, whenever someone would like to buy your product and/or know about other products/services, they would prefer to visit your app or website. A common platform wherein they (customers) can find information, reviews about products, catalogs, etc. Hire a skilled web app developer that can lay perfect strategy from building to app launching and even helps you with the marketing strategy.

Publicity:

Sound and positive publicity are always encouraged for businesses especially if they are newly ventured and moreover with their digital presence. Hence, a web app will publicize your company’s products and a clear UI/UX design will attract the right target audience. The more you advertise your business is ultimately going to reap the benefit to you in time.

East To Access:

The primary is concern is to allow your users to access you from anywhere, anytime. Try and see if some of the info about your products an/or services can be available to your users even if they are offline. Possibly provide them with full access to the application from all possible devices. Providing a better, engaging and smooth interface design will pave the way for them to spend more time on your app.

User-friendly:

Try not to make your app too complicated. Keeping it simple will drive more audience to your platform. Keep it creative, include necessary features pertaining to your business but also do not clog it with too many images, content or descriptive information which is not useful to a buyer. Building your business is one of the reasons web app development is increasing day by day and gaining popularity all over the world.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Internet of Things

IoT (Internet of Things) has changed the way we connect & communicate with the devices. IoT devices have actually outnumbered the number of people. More and more money is getting pumped into the IoT market. Any IoT device goal is to achieve the need of consumer, business or industrial in providing seamless customer experience with a home appliance or device connected and also to reduce the downtime from the manufacturing perspective.

However, the only handful of all these devices are able to deliver the IoT tech. The major reason behind this is due to the complexity. Top mobile app development company such as us are constantly involved in bringing a solution for such a problem. Digital devices are offered in various size, shape, and other features. Such variation presents a difficulty for original equipment manufacturers (OEMs) to push software updates and view analytics and performance in real time. This gap opens up the bracket for the upcoming investment to venture its major portion of funding into further developing application and analytics of IoT.

Without waiting for further ado, let’s dig deep into the top use cases of IoT and further we will also check the challenges:

1) SLA compliance – Service-level agreements which account for third parties to meet the contract requirements are of very important in the IoT world.

2) Edge performance – Most of the companies seems to be totally unaware of their IoT devices operation due to limited visibility.

3) Device & user segmentation – The primary understanding should be based on the current state & configuration of your existing IoT device system and their impact on performance.

4) Release Validation – Over-the-air updates don’t go planned as always. There is a hiccup in the service whenever there is an update and one might face disruption in connected thermostat, watch, phone, etc followed by the crash of the system. Release validation enables a business to be up to date and function well before and after the update.

Few IoT Challenges To Tackle:

Equipment downtime – For devices or system connected with IoT for e.g, point-of-sale (POS) system, it is hard to know when the device is online & functioning or have been idle & went offline. For most of the businesses, this could result in a huge financial loss through a decrease in sales. Also, a non-working device may limit a company’s ability to correlate performance with business metrics.

Force feed updates to IoT devices – For OEM, it is unpredictable for them to say how a software upgrade will impact a vehicle or device system. You might hold on temporary for the update but that will also result in loss from lack of new features and enhanced services.

Device registration – It is a nightmare when the device registration fails. In a situation where people aren’t able to register their IoT device ultimately, it impacts the revenue.

Compliance – Irrespective of the industry segment, may it be, gaming, healthcare, retail, entertainment, travel – compliance is a much talked about topic in the IoT market.

Concluding Note:

In today’s day and age, we all are generating a surplus amount of data every day. Not only us, but machines and systems also contribute a large part to it. IoT does have a sense of hold on impacting data centers as well. Nearly 4 times of increase in the zettabytes (ZB) is believed to be generated by 2021 as compared to 2016. Most of this data generated will go obsolete and neither be saved or stored. Some of it for say, 10 to 15% of it will be useful to organizations. Performance optimization of such huge data could possibly land some new insights which could otherwise have well been ignored.

At Moon Technolabs, we are constantly involved in bringing new innovation to technology through the medium of our mobile and web app development services to provide customized solutions to our clients throughout the world. Moon Technolabs is one such top mobile app development company. With more than a decade of experience in building a futuristic app with cutting-edge tools and technologies. Our apps have mostly benefited from startup entrepreneurs to small/mid and large businesses.

We bring you the best mobile app development services for your project with an amazing team of designers and developers that would present you with unique solutions. Moreover, we also look after for all the other digital aspects such as digital marketing including SEO, ASO and web development, wearable app and many more.

iPhone App Development Company

Design thinking has long been valued among industry leaders and executives due to its perceived and recognized value. While most of those leaders now face constant pressure to deliver the return on investment for the same in the practice. Design thinking has taken quite a twist and turn in the development of technology and also to cater to the target audience in a way to adopt it in the easiest and simplest way.

For the customer experience professionals and design thinking experts who have favorably implemented the practice into their organizations, they have found out that after the primary boost diminishes, the struggle to fund and scale begins. The top mobile app development company have been working on developing tools to cater to the need to counter these drawbacks as well as form a firm business approach for the practice.

The design approach that might be taken into consideration might turn out differently depending upon the nature of the business, products, and services, however, it is sure that design thinking will create a financial impact. As far as the ROI is considered, the success ratio is based on how efficiently the practice is inculcated, the project, and the specific use case, etc. In either of the situation, your mobile app’s design can generate substantial measurable returns and hence, you need to pay utmost attention to the design thinking process. Much of the process also depends upon providing a consistent series of inputs and outputs. All of the investment that goes behind the design thinking could range from organizational costs like leadership support, developers, designers, training module, sales and communication and at times even expand up to professional services. From such a process it is necessary to evaluate the advantages from both the sides, i.e, first the way team collaborates and work and second, their ability to achieve desired results. The key to developing a successful and compelling business mobile app with promising design aspect is finding a top mobile app development company with a trusted and proven record and moreover, the company partakes in your business need and requirements as well.

Additionally, it is good that you checked various factors of a mobile app developer or a top iPhone application development company before hiring their services to either build a new or improve on your existing business app. In any case, it is better to meet the team, project manager, etc to see in person as developing an app requires time and it is necessary to build trust before the work begins.

Concluding Note:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app design and development project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers. The team is well adept in using the latest tools, technologies, frameworks, and components who have so far successfully delivered many projects.

This definitive approach led us to explore various industry sectors creating respective iPhone and Mac apps by delivering future-ready solutions of application in GPS, Augmented Reality, Enterprise, Finance, Entertainment, Game, and many such areas. You get the benefit of our expert team and support via our different business model to hire iPhone app developers for your project.

Augmented Reality

The notion of using virtual and augmented reality in our day to day life is spreading more rigorously than a wildfire. In our last article, we have already discussed what is mixed reality and its other related aspects. Click at the below link if you have missed the last blog.

Click here: What Is Mixed Reality?

Without waiting for further ado, let’s dig deep to understand the extent at which virtual and augmented reality has found its space in real-world along with their specific purposes. Moreover, further, in the article, we will also shed some light on some examples of how mixed reality acts in a different environment. Top mobile app development company such as Moon Technolabs was among the first ones to start working on different projects related to mixed reality. With clients across the globe and skilled team members, there is no looking back for the company since the past 9 years.

Following are few of the major industry segments wherein mixed reality is used:

Factory:

Toshiba has predicted that nearly 82% of the enterprises will start using MR to solve their problems within the next 3 to 4 years. A UK based company have recently adopted to mixed reality system to make better enhancements in productivity and training quality in the manual battery building process.

Also, BAE Systems – a multinational defence security and aerospace company is using HoloLens in its process to make electric propulsion devices. Using such devices has drastically reduced the assembly time by 50%, added company.

Education:

MR technology has paved the way in the education sector especially helping students in quickly learning and comprehending the complex subject matter. Using 3D module projections and simulations, students can interact and manipulate the virtual objects as per their need and ease of understanding. For e.g, medical students are able to examine, dissect and understand another aspect of human anatomy without any hindrances or challenges from a life-sized standing 3D image using mixed reality. HoloLens devices can be synchronized for every student to in the entire class to see the same image at the same time.

Automobile:

MR systems make it possible to have a life-like meeting via mixed reality devices which have proven to be highly beneficial in the automobile industry. This reduces the need for business travel and commuting leading to saving time and money both. More importantly, automobile designers are also using MR tech as a way to design vehicle models and speed up the process.  

Rather than have to create a new prototype of the model each time, Ford used mixed reality technology which helped to bypass this step and directly allows them to visualize the changes. Engineers and designers using Microsoft HoloLens headsets are able to create new aerodynamic designs quickly at a lower cost. Renault Trucks, one of the top French car manufacturer is also using HoloLens at it Lyon based facility to improve the quality control process of its engine assembly operations. Mixed reality has also attracted other car manufacturers including Volvo and Audi for various operations and design aspects.

Construction:

Real estate industry is already booming and with the arrival of mixed reality, architects are able to visualize virtually the structural designs in its actual location. Using HoloLens and BIMs, MR software architects are able to check the internal elements of the structure. Better communication, fewer errors and reduced costs – all possible with BIM Holoview and hence it is used when the project graduates to building phase.

Entertainment:

Mixed reality is perfect for entertainment apps and additionally provide a deeper and realistic projection when it comes to the gaming industry. One of the best advantages of mixed reality is that it provides an engaging and immersive experience to customers. The only challenge is that the mixed reality headsets if still far away from the reach of every household but there are a wide range of games available to entertain those who can afford such expensive gear.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

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