September 2018

Moon Technolabs > 2018 > September
iOS App

There are many factors that play a major role in the success of a mobile application. But, user experience remains at the core of all these aspects. Hence, it becomes necessary to pay utmost attention to it while developing your iOS apps. Here are some tips that will give you insights to provide users with great app experience.

3D Graphics

The 3D graphics aspect specifically can be derived for iOS game apps. With amazing graphics, characters are made to look real and players will be more tempted to try out. When you mix it with great sound effects and theme, the game will become addictive and irresistible.

Levels & Stages

If the game is short or with only a few levels or stages, then it is easier to clear and finish it. Of course, this will prompt players to delete it. In order to keep players hold on to your iOS game app, you should have numerous levels to make it more engaging.

Free Your App

If you are planning to keep your app free for a price, then it will drive a user away as most of the apps nowadays are free to download. There are other means through which you can generate your profit such as by inducing ads, in-app purchases, etc. This is the strategy which is mostly adopted by the game app developers and iOS app development company.

Multilingual

One should keep a lookout to attract players from around the world. To do that, your app should be able to communicate with them. Hence, keeping your app with multiple language versions will suffice the task. If your app is only offered in the English language, ultimately you are going to lose on non-speaking app users.

App with multiple languages will attract users as they can pick their preferred language while downloading or installing the app. This might let you go a bit over your budget but then again, you could always roll out with few more languages such as English, French, Spanish, Mandarin and add on a few a little later.

Make App Compatible

iOS devices are mostly running on iOS 11 and quite substantial ones are on iOS 10 also. So the game app developers have to make sure that the app is compatible with most of the versions otherwise, they face a chance of losing on millions of potential app users.

Game Size

Keeping your app size moderate is advisable as most users are struggling with the storage space in their devices. Especially with the internal phone memory as any app will occupy space in it.

It will become crucial for a user to decide if, at the time of download, the user is prompted to delete some apps to create space for your oversized game app. This might be a big turn-off and some of the users might even drop the plan to download it. Hence, keep your app to an adequate size which is most favorable for everyone.

Simple is Easy & Sleek

As long as you keep your app easy to understand and use, your app is going to do good. While to perform better, you’ll need to ensure that it is well designed.

One way to achieve this is by keeping limited buttons or least avoid the irrelevant ones. Another way to keep is easy by using only a few functions in the beginning. Creating shortcuts for the often used functions will also go along.

Efficient & Responsive

Your app should not be time-consuming in order to load and respond quickly to touch function. Moreover, while the app is under any command or function, it should simultaneously also be responsive to the user. For e.g, a message like ‘Please wait’ or ‘loading’ keeps the user informed about the action that is going to take place. In case, if such messages aren’t displayed then the user might think that the app is not responding and continue pressing it repeatedly.

Work Offline

If possible for your app to work offline or few functions to operate without an internet connection, then you should go for it. As most of these days now, smartphone users are conscious of their data usage.

Ask For Feedback

Irrespective of how good is your app, you should constantly seek feedback from users from time to time. Not only this will help you improve the app but also to create a valued user base for improvements and suggestions.

Mobile Game Apps

In all the category of mobile applications available, ‘Game Apps’ generate the highest revenue. True in its own sense as all the other apps that are being used are for some purpose or task. Gaming apps are purely for fun and entertainment. Hence, when these apps are designed and developed, ‘Game App Developers’ have to ensure certain features and characteristics to get enough downloads. Thousands of game apps are released every day and due to the lack of these elements, a lot of game apps are not successful.

A certain segment of app developers & mobile app development companies also believes that the gaming app industry have reached its limit and the point of saturation has arrived as there are thousands of game apps available in all the categories such as action, arcade, racing, card & board, strategy games, etc. However, that might not be completely true as well.

There were few symbolic elements found in the highly successful apps which were recognized by the Indian app developers. The verdict was that to have them in the app is not an option but a necessity.

Cutting-edge Graphics

This is the stepping stone to allure any app user for an initial download and to stay with the app. Nothing will draw players to a game more than graphics and if it is realistic and seamless than the job is done. Though you will have to work a lot on graphics to hit a mark of  50 million downloads to ensure that you have great 3D graphics. Through graphics, a user will come to know about the other great features of the game.

Theme & Sound Effect

Game sounds give a player an amazing feel of the game when mixed with stunning graphics. It keeps the user not only hooked to the game but also provides a unique experience of the game. Additionally, few of the top-notch game apps have game sound and theme music for the app. This feature will attract the onlookers and also helps in increasing the number of downloads.

Immersive Gameplay

If the game could keep a player on the edge throughout the game duration than it has the essential quality of engaging and addictive gaming mode. A gameplay that pulls a player totally into game leaving him/her out of this world will make the user spend more time with the game. Game developers need to understand that sound and graphics works in coordination and leads to engaging gameplay.

Deep Storyline

Is your gaming concept unique? Does your game has a deep storyline to attract players? There are many games such as sports, war games, survival game modes, racing games, etc wherein more could be done with respect to the storyline. For e.g, if it is a football game then one could develop the story around player or manager of the club and the league also. On the other hand, if the game is simple then you definitely need to have a catchy storyline to keep the players attracted to your game.

Real-time Play

Nowadays, the games offer a platform wherein, players can challenge their friends or the other in-game players over the internet. This is quite an uptake as playing against a computer or even better at times than playing offline games. Not that the offline games aren’t favorable as they provide the benefit of playing while a user is facing any network issue or run out of data. However, there is also a rise in the in-game competition, players like the online mode so that they can send challenge requests to friends and other players for a one-on-one duel mode or multiplayer play.

Rankings & Trophies

Another great feature of the gaming app is to have leaderboards, wherein a player’s ranking, trophies, and score are highlighted. If this feature isn’t there then only your friends could watch and see your game progress, however, with leaderboards, your name will be displayed among the best and other players all over the world can also see it.

As everyone tries to enlist their name in the leaderboards by increasing their rank, it raises competition bar higher and the app becomes more interesting and intense.

Different Stages & Levels

If the game has fewer stages and lesser levels than it is easier to clear and usually players can reach at the end of the game within a couple of days. This will actually not serve the purpose. For an app developer wanting players to spend more time with the app and for the longer period has to come up with the numerous levels and difficult stages as well. Keeping more than 100 levels or stages keeps the fun and thrill of the game intact of course when mixed with hard stages.

Game Size

Game app developers have to keep in mind that the game app size should be moderate and as per the need. As most mobile users have many apps on their phones and are usually struggling with the memory space especially with the constant updates, etc. It is advisable to keep the game app size as compact as possible for more user to download and keep it.

Mobile App Development Company

Demand and supply are the basics of economics. Somewhere along the lines of this concept lie the ‘need’ also. Mobile app development companies need to first identify the need and then develop solutions to bridge this gap. But the hardest part is to identify this gap and pinpoint on the exact need of the consumer or customer so as to develop and deliver custom solutions.

In this blog post, we are going to discuss a few app ideas in brief that could pave the way for mobile app development companies to work, explore and implement. Though we are sure that some of these are already existing in some way there is always something new and innovative that could be done.

Cooking/Recipe App

This is quite different from the recipe apps that are currently available in the store. Usually, one can select the name of a dish and would get ingredients and direction to make it. However, this recipe app is vice-versa of it. Wherein, users can feed on the ingredients they have in the app and the app comes up with the possible dishes options and their respective directions to cook a great meal. This could be a fun way for mobile app development companies to get into something new and exciting as they would have to blend in perfect design which is easy for the user to maneuver while seamless integrating data with for robust performance and overall operation of the app.

Pick Your Seat

Allowing a diner to pick his/her preferable choice of sitting arrangement in all the restaurants. Coming up with multiple or all cities would require an app system that could handle huge data. So when a customer is trying to book a reservation, they will be able to choose the number of seats under the same reservation name. In order to begin, a diner has to select the state and the city to get the list of restaurants. Moving on to a specific restaurant to book a reservation.

The app can show the layout of either available, seats already reserved or both as it deems appropriate. Few test runs of design and functionality before implementing could be a helping hand for this app.

Pet Monitoring

This app is great to keep your pets within your eyesight and can work with a chip attached to their collar. The app communicates with the chip giving you the alert notification that the pet is going far from the set limit for their safety. The chip also gives you the location of the pet for you to easily locate them in case they are far from you. As an app developer, you could bring in lots of other features and induce more ideas pertaining to same.

Flea-market App

Why not digitize this part of the world! Most of us visit our local flea or Sunday market and an app that could allow sellers to advertise their used products and simultaneously allows a buyer to browse through items categorically. In the app, items could be place based on the category and then the respective group wise. This will make it very easy for a user to find what they need. For e.g, a used phone or a bike or furniture can all be listed categorically along with their specifications, pictures, quantity, etc with an offered price.

On the contrary, a buyer for e.g looking for a used phone can go to the ‘Mobile & Phones’ category and browse through the available ones. If the buyer is interested, he will place an order and the app will give you notification for the same.

Real-time Multi-lingual App

This is worth giving a shot for a mobile app development company. You can develop an app that translates one language to another in real-time. This can be helpful to tourists who might want to say something in the local language or even helps businesses to conduct meetings with their worldwide clients speaking different languages. Based on a speech-to-text system, the app will translate for say the English you speak but your clients will be able to read it in their local language for a say in French or Spanish, etc. The same is also done from your client-side like Spanish to English. This app idea could work even if both the parties are not in the same location. As the world is going global, such a kind of apps can pave the way to break the language barrier. A software development company can plan to initiate this by including a couple of languages in the beginning but later on adding more languages in each update or so.

Wireless Keyboard App

One of the difficult tasks is to type freely on a mobile device as the screen size is already small and an online keyboard would further shrink the text template. So there lie the need of having a mobile app that will link mobile devices to a wireless keyboard.

The app will locate a wireless keyboard around and establish a connection to bring up an empty text template on the screen. This will help to get the typing work done in a much efficient way if the work is to prepare a report or so. But with the help of such a small app, you can even accomplish work tasks easily. The app can also be compatible to work on tablets and other smart devices.

In a nutshell, there are many such good ideas which can be implemented and also exciting to for top mobile app development company to explore and learn new things.

iOS Applications

Initially, irrespective of the operating system on which you are trying to build an application but paying meticulous attention to detail will lead you to understand that factors such as terms of language, tools used, work environment, design and even developing cost, all of which play a major role.

Let’s see the points and aspects that need to be taken care of for iOS and Android mobile operating system.

iOS vs Android Mobile Development

The Technical Lookout

Developers with the complete set of technical know-how for both these sets of the mobile operating system is the one that differentiates and can be taken into account while developing the mobile application.

The Development Environment

For iOS mobile development, the Apple devices favoured app development environment is Xcode. On the other hand, Android Studio remains the torch-bearing name for Android mobile development, owned by Google.

Program Compilation

Once the programming phase is over, developers use program compilers to run their code and detect any errors and eliminating ensuring that the apps are working without any interruptions. An emulator is required to check this and for Android apps, the program can be launched as close as feasible to hardware environment. On the contrary, Apple applications can directly run on a quick simulator to perform only the software part.

Hence, it is always advisable to check and test the program or application directly on the device specific.

The Programming Language

Objective-C and Swift language are used for the project under Xcode, while for those running on Android Studio uses the Java language and more recently, Kotlin.

Graphical Interface

The graphics aspect is treated distinctively. As for Android applications, you’ll need XML files that will be called in the code. However, for the iOS, it is mandatory to go through XIB files convertible to NIB before they could be called in the code. When it comes to mobile design, every operating system has its own pros and cons with respect to technical strength to cater to the user experience. However, a rule of thumb, each project is independent and varies based on the preference of the customers.

Back Button

It is important to keep in mind the design perspective and the importance of the back button during the development stages of the application interface. For not being included in the structure of iPhone, iPad or iPod touch could result in consequences on the design of the application.

The ROI Factor

Unless you wish to bring in profits and gain monetary benefits from the app, you can keep it simple as a complementary experience to your app users to increase the number of downloads. But otherwise, you must design a well adapt quality app that can even interest users to pay for the service. You need to take into consideration about monetizing the app or not as early as from the design stage. Whether the app will be free to download, would there be in-app purchases or a ‘freemium’ subscription, etc are the few questions for which you need to be ready from the beginning.

Developing Cost

Cost of developing an iPhone application is a little more expensive as a number of iPhone app developers aren’t that much and those who are available have higher rates. Moreover, Apple developers have to invest in Mac to run the program in Xcode. Also, the app developer team also needs to have complete and thorough technical knowledge.

Developing an iOS Mobile App

iOS mobile apps are developed on Objective-C and Swift language which is powerful and robust. Most of the nowadays apps are completely written in Swift such as LinkedIn, Airbnb, etc. First of all, you’ll need to open a developer’s account. Also, you’ll need to work with an operating system that allows to download and access the API’s- the application programming interfaces.

Junior developers begin with object-oriented programming and also take care of User Interface of the application. On an average, after a year of experience, the junior developer has the ability to develop the interface with the back-end part. The experts of iOS mobile app development are at a level where they are able to solve problems in case of memory leak or rendering problem for example. With enough experience gained, he can extend his field of expertise to the most intense part of application development i.e, manage and sync important data flows with Core Data. Moreover, using an app development company to outsource programming is also beneficial in lots of terms.

Mobile Apps

All sorts of mobile applications have become the part and parcel of our daily life. There such an increase in the demand of apps which has also led to the rise of app developers and but the primary concern is that while attending to the needs to the market, app developers may also be overlooking the crucial safety and security aspect in the general arena of mobile app development.

If such parameters aren’t placed properly, then it becomes an open and easy task for hackers to target such apps and steal customer data and details to use it maliciously. Well, we all have heard that prevention is better than cure, and, the same goes when it comes to both iOS & Android platforms.

Below mentioned are the few important pointers to keep in mind in terms of security of apps while they are in the developing stage:

1) Unbreakable Code

The application code remains at the center stage for any application. For say, a minute ‘hole in the wall’ or simply a security breach could lead to big damage. Therefore, it becomes mandatory to keep the app code as secure and robust as you can to prevent any hackers to have a look around it.

Moreover, hackers can easily reverse engineer the app code to use to their own advantage so it becomes mandatory to build a robust code which can be easily patched and updated from time to time depending upon the need. To keep the top-notch quality of the app code it is also a good practice to use hardening and signing.

2) Data Encryption

Encryption makes it hard for anyone to read and get easy access to data transmitted without decrypting it. Encrypting data is good because even if the data is stolen, hackers won’t be able to use it.

3) Use Trusted-Library

Libraries are the key components for code building for mobile apps. There are many 3rd party libraries available but most of them are unsecured. The best to rely on libraries is to test the code. If the library has flaws in it, that will pave the way for attackers to crash the system.

4) Authorized API

It is mandatory to use always authorized API in your app code. Few industry pundits claim to have the centralized authorization for the entire API to gain optimum security in the mobile application. Unauthorized API will always give hackers the chance to break in and gain authentication on the system, hence, it is suggested to use authorized API always.

5) Top-level Authentication

Using a high-level authentication protocol stands at the peak of the mobile application security. Developers should pay optimum weight from the security point of view for user authentication as otherwise, it can lead to vulnerabilities issues in the mobile apps. Till today, the password remains as one of the strong authentication process and the policy should be strong enough so as to be unbreakable.

Recently, a multi-authentication factor is taken into implementation wherein, an app becomes more secured with the means of OTP login or authentication code via email or message and can also be secured by using biometrics.

UX and UI

Before diving into the importance of UX and UI in mobile app design development, let’s take a plunge into the elements that comprise ‘User Experience’ and ‘User Interface’.

User Interface (UI):

It is the surface layer design of a mobile app and is generally associated with its look and feel and hence it focuses on the way it is interacting with users. Interfaces are interlinked faces of a design which creates identities and builds likeability. Without a good and satisfying interface; user experience will never be up to mark. The identity of a brand and its value is directly proportional to a simple yet elegant user interface.

We have classified the objective of ‘User Interface’ into four parts to have a better understanding. These are:

  • What to make?
  • Visual Elements
  • Desirable
  • Focus on Tools

User Experience (UX):

User Experience is all about the experiences of a user and what a user feels about the app. Its mainly related to task-driven approach in design and defining the navigational flow. This ultimately leads to establishing the business impression. The efficient UX of a mobile app design has to be designed for keeping in mind certain aspects relating to specific industry, target audience, market, the need for the end users, etc.

And likewise for User Experience:

  • What to achieve?
  • User Experiences
  • Credible
  • Focus on Interactions

One might be having lots of questions regarding how to make an app noticeable or to increase a user’s engagement? Before that, let us understand their role as far as the design of the mobile application is concerned.

Role Of User Interface:

User Interface comprises of many elements and features while keeping the designing aspects of a mobile app and does not only limits to using synergic elements, cutting-edge themes, typography, and visually appealing color schemes. More importantly, to create an outstanding UI, not only one needs to use above elements at the optimum potential but also have to ensure the functionality of the app by perfectly amalgamating those components with each other. This will result in propelling user engagement, improving app user retention statistics and enhancing the brand awareness ultimately leading to increase success and revenue.

Role Of User Experience:

UX revolves around the all and every aspect and indulgence of a user interaction with the mobile app. ‘User Experience’ will always attain higher priority than ‘User Interface’ considering mobile app design and development as its key role to accomplish professional business goals for building a brand image, elevating brand reputation and to intensify natural traffic and revenue. A significant development in the UX design can be achieved via extensive qualitative feedback in order to not only stimulate the response but also uplift conversion performance.

Salient Characteristics of UI/UX:

Using simple symbols, classy & sober color, recognizable icons and buttons will help to gain the trust of and make users more familiar throughout the consistency in using the app.

Ensuring the use of simple elements & components whether designing the visuals or language part will eliminate the need for manuals describing the working of your app.

Performance of UI designs should be drafted in accordance with the valued time of users for instance, when loading a screen, etc. and being interactive with users about the process using the notifications.

Simple Actions and Complex Content or vice-versa never works. Only attractive design of an app is never going to increase engagement, brand value or generate revenue. Hence, we recommend that the user’s flow must be compelling yet easy that involves simple action with simple content to create a significant impact and enjoyable interaction.

Maintaining the consistency and uniformity throughout the app empowers the users in recognizing the usage pattern in overall app design.

Researched and then recommended by the Apple in using 44-pixel squares for an appropriate touch will be suitable for generalized user-centric finger size.

To give a natural essence to UI, designers may use the vital elements such as buttons, visual cues or toggles, gradients and shadows. Gradients and Shadows are typically used in developing attractive eye-catching 3D buttons and forms while managing to allure the displaying element inset or outset.

In order to make your app successful, allow a user to navigate less through the app while reaching for their desired task. Inducing a mobile app with lots of information and/ or confusing navigational pattern will consume their time and will result in them being disinterested in the app.

Conclusion:

It is quite clear that UI/UX plays a paramount role in mobile app development as it has a lot to offer like enhancing brand visibility and sales, loyal customer base, global presence, etc. everything can be comprised in making an app popular. Meeting eye to eye with business and end-users needs using comprehensive techniques, designers should collaborate with all the necessary aspects to satisfy and attract the target audience and market.

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