June 2018

Moon Technolabs > 2018 > June
Rely On UX For Your Communication Strategy

The most vital part of any digital marketing strategy has to be based on how much memorable experience, the user experience leaves behind? An imprint of a good experience does play a major role in building a long-lasting relationship for your business. So it wouldn’t be a wise decision to ignore the user experience.

In order to increase customer base, these brand companies are constantly involved in bringing something new to the customers by adding so many information inputs.

Designing a digital strategy isn’t as easy as it seems because there are lots of factors that have to be included otherwise some aspect of user experience is left out. Especially, in today’s fast-paced tech era, it is constantly evolving and that’s when Communication strategy requires you to fulfill things like a good content & SEO. It also has to be in accordance with good management of social networks.

Importance of User Experience:

We all shop online nowadays and don’t we feel like quitting on that mobile app or website for that matter if, either the product image takes time to load or could be any other things like improper alignment or the text size is hardly visible. On the contrary, if the app or website is fast to load, nicely designed with visually attractive images and easy to read is going to create a different perspective for a user.

Hence, a positive user experience can enhance the total quality of a web page or an app. It is the basis of any digital marketing strategy without which nothing could go as per the plan as a dissatisfied visitor will not go through the trouble of either downloading the app again or bother about visiting the website. There goes a visitor, who could have been a potential customer.

Avoid These Mistakes In UX:

Following are the few points which are best kept at bay if you want to increase the conversion rate while simultaneously creating the amazing user experience.

1) The Architecture

The architecture of a web page has to be taken into consideration for creating a seamless design. Your web page should not let take more than 3 clicks for a user to find desired content. Moreover, a good web design plays an equally important role while parallelly having a well-planned architecture.

2) The Texts

If users are going to find it hard to read or the color of the images is too bright then it is purely a no-go for today’s tech generation. Hence, pay attention to color, size, and type of letter. You need to ensure that your text reads same and well across all devices to maintain uniformity.

3) Invalid Links & Broken Images

If your platform whether web or app is facing issues with broken links and images then you should get it rectified soon. Remove all possible bugs because no user would like to see an error image or link instead of the actual product image or proper link reference.

4) Not Mobile First?

Not only you should have a website but also a website that is compatible to operate in mobile devices as well. This is of utmost importance as nowadays smartphones not only common but also tech adaptive. So need to make sure of the amount of content that goes on a display screen of mobile as well keeping it responsive.

5) Advertising

Sometimes advertising could create a negative impact if your website has ads with autoplay, pop-up ads, and confused-cum-irrelevant content. It also adversely affects the genuine UX experience of users.

6) Poor BackLinks

Quality backlinks could help your users to navigate seamlessly without any interruption which would add points in user experience. Moreover, there are chances that putting those bad backlinks might get you penalized by Google. Rather than harming the image of your business brand, one should think of hiring experienced app developers.

The key thing to remember is that try to collect as much information as possible and doing proper research about target audience will also help you derive the right digital marketing strategy. Starting from cross-channel marketing, email marketing or social media marketing to help you collect valuable data.

Another preference should be given to location while designing your online marketing strategy. If you have data that could be analyzed from your previous applied strategies than collaborating them will help you determine what can and cannot work in terms of these strategies.

Checklist of Outsourcing Mobile App Development Requirement

We are living in the age of Uniqueness, fast, reliable and cost-effectiveness irrespective of industry-specific products and/or services. Talking about these products available on the market, every industry and company have their mobile apps and desktop strategies in place to marketize their products.

Lately, mobile is not only topping the chart by providing a niche platform to these businesses but also excavating new ways to connect with clients and customers via mobile apps. This trend has immensely paved the way in demand for such outsource mobile app development services to benefit these companies pertaining to their specific needs and requirements.

Companies should calculate all the benefits and drawbacks prior to opting for outsourcing. Following are the 3 ways to optimally look for while outsourcing mobile app development requirements and in return expecting a good profit on investment.

Step 1: Collecting Mobile App Requirement

The Purpose: The basic development of the app idea always gets derived from the purpose of the app; whether, it is to develop a business app, entertainment app, learning app, gaming app or social media app for larger networks.

The Demographics: Once the purpose and category of the app is defined, identifying the target audience or group of users for the app. Use can study and bifurcate the demographics with respect to age, gender, interests, in-app behavior and preferences.

The Budget: Deciding the budget for the outsourcing app development is necessary as it gives you a broader estimation of requirements to be included in the process. Overall, the budget should accurately be derived by taking a similar reference to apps belonging to the same category while keeping an eye on the complexity of the app.

The Platform: Based on your target audience, you are ought to decide the mobile platform on which you would like to build your app. Likewise, the cost of the development is also going to be varying for native Android, native iOS, and cross-platform apps.

Step 2: Deciding Factors To Choose Mobile App Development Company

You will need to make sure about the industry experience and the ratio of successfully delivering the project on time of the outsourcing company with whom you willing to partner.

Expertise: You will also need to assess their expertise in implementing complex features, functionality and overall operationality of the app as per your requirement.

Portfolio: This is a great way to check your partnering company’s potential and strength in terms of delivering the project. You can check the different types of mobile projects and its respective success ratio. Moreover, you can gauge the quality and complexity of work that they have delivered so far.

Time & Cost: Make sure to request in the quote for the estimated time it would take to complete the project along with the total cost associated to develop the app.

Security & Confidentiality: Your app could be unique or peculiar and hence you need to ensure about the security measurement from the outsourcing company to keep complete privacy. Additionally, check for the NDA and other compliance factors to avoid misuse or theft of the information.

Step 3: App Development Milestones

Upon deciding on an outsource mobile app development company based on the above parameters, it is not time to focus on project milestones. These milestones are checkpoints in the project to distribute the tasks and development phase based on the deadline.

Milestones are utmost necessary so as to guarantee that the project is moving in the right direction as per the decided schedule and timeline. It is also recommended to simultaneously set up payment structure with respect to progression in the work.

Conclusion:

The way to move forward is with an outsource mobile app development company that understands your business requirements and have expertise in the same area. Also, it works great in your benefit if the outsourcing company is offering or discussing with you lots of options not only in terms of your organization’s goals & objectives but also collaboratively decide the development model, technology stack, coders & designers involved in the project, etc.

The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

App UiUx Design Companies

Apps are becoming more and more adaptive with its design, features and from the functionalities point of view. The UI (User Interface) plays a vital role and hence, designers are paying to keep attention to ‘details & elements’ that comprise to make the app have an amazing catchy appeal as well as appear like a work of art in itself.

Mobile app development companies are bringing in new ideas to creatively express the app through its appearance and functionality. More time and effort is getting allocated to research and development in the design area of the app. The more of this kind of churning keeps on happening, is going to bring the best appeal of the app.

Well, there are many app development companies providing same functions but the only thing that could capture a user’s attention is its design and how impressively it binds with the features. Let us have a quick overview of the world of design elements and what can be done to make it more lively.

1) Dead-end/Blank Screens

Most screens are usually filled with neatly blended elements for some responsive activity. Each screen has new something new regarding the app. However, there are times when a user reaches to a blank screen or rather a dead-end screen. These screens are becoming more frequently common in apps nowadays. The designer team is looking to find out a probable solution for the task at hand.

A blank or dead-end screen, as the name suggests, has nothing more to share with the user except for a link to a file or an application. It usually has no more than the description of the page in this area of the app. For e.g, an alarm section of the screen but with no alarm set will show a message such as, “You have not set alarm.”

Makeover – It should be designed with more attractive elements, with some background colors and merely selecting an interesting font. Errors screens also fall under the same category and the newer updations look good and show the work in progress.

2) Loading Speed

We all have experienced that while uploading or downloading a file, the screen becomes static. A user is not able to access any feature of the screen until the activity is completed. This experience seems to be more redundant if the file size is huge as it gives a user technologically unneeded feel.

Makeover – Not only reducing the time taken to complete the uploading/downloading process but also adding a graphic element with ease the entire process of waiting. The same is also applicable for the websites whose pages don’t load immediately. Usually, placeholders are used which are temporarily placed icons until the actual elements are of the file are displayed such as image, videos, documents. Much of the work is still going on by app development companies to renew this aspect.

3) Informative Interactions

Apps are in definite need of more interactive and responsive gestures or touch feature that promptly gives out information on the screen. Gestures such as pressing and holding an icon reveal its information and by either swiping or dragging an image file gives hidden information.

Makeover – For instance, placing such gestures to engage a user in by providing information in an attractive way like a touch on the image gives details of an image as well as of its content. Designers from the app development companies are trying to provide more custom visual stimulation experience rather than the normal interactions. An interchange in the position where this information is revealed can make a huge difference like instead of placing it next to an image, it will be more effective when a user can access it by touching it and showing on the screen.

4) Guided Animated Instructions

Most of the apps nowadays provide their initial introduction on how to use this app or rather the tutorial about it via several visual and guided instructive animations. The development of this approach has been taken at utmost priority by designers in mobile app development companies.

So basically a guided tour of the show and tell of the app with visual examples, showing a pointer to tap, etc. While this approach is liked by some users, others may feel empowered by the user interface.

Makeover – The best way to overcome the challenge is by making a convenient and easy-to-use app with clear design and functionality. On the contrary, a complex app would take more time on user’s part to understand and get the hang of it resulting in probably an uninstall. To prevent this, it would be preferable if the app comes in with handy information about the time and other specific guidelines to get used to it.

5) VR, AR & 3D Audio

A need for enhanced & immersive user experience is long overdue for the display and sounds that are inbuilt in an app. This is attainable via 3D audio and virtual reality elements. To experience such elements users can wear 3D glasses & headphones to hear and see virtual reality elements in an app.

Augmented reality apps make more use of the data collected in real-time from the surrounding. This particular medium of interaction is going to pave the way for amazing interaction between human and technology. AR apps can be beneficial to everyone starting from shops, entrepreneurs to small and large businesses in marketing, advertising, promotion and offering discounts. Since it is based on proximity, the ‘Augmented Reality’ works within a certain distance the information is transmitted to the nearby mobile phones and displayed within the app. For e.g, it might surprise you to receive a notification from a nearby coffee shop while you are passing through the city center about an instant offer or discount on the coffee.

Deep Linking The Latest In Content Marketing

The Concept

Have you ever taken a close look at spiderweb or a cobweb? How closely knit the individual structure hold together made out of proteinaceous spider silk. You might have noticed a center point as well. To some extent for concept reference, that center point is the ‘Deep Linking’ point.

By definition, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, a piece of web content on a website. In simpler words, a hyperlink that is bound and can get connected anywhere in a website’s structure except its homepage. For e.g, a deep link about an article mentioned in a piece of content would directly lead to that specific content page rather than leading to the website page and leaving up to you to search the entire website structure.

Comparison

One might be poised for a while to think, what is the difference between ‘deep linking’ and other types of link. Although, there are several kinds of links and linking strategies, however, the Hypertext Transfer Protocol (HTTP) does not spot any distinctive difference between them. Deep links are similar in functions and operations as equal to their counterparts, i.e, all other kinds of links. Hence, this camouflage allows it to have more freedom on the web and in a website’s structure.

Starting from content developers to website authors, deep linking seems to be a viable option as they can seamlessly link to pages within their own site or content on another site because of an absolute indifference between deep links and other types of links.

Potential Problem

Until deep linking became more affluent, apparently it got considered together with hotlinking which was an ongoing troublesome issue for some agencies. Hot links usually lead you to ready-to-download files. Some of these hot links aren’t trustworthy if it is leading you to an outside hotlink, as it can cause problems with copyright laws.

Now that the deep linking is no more get associated with hot links, though, it can cause some problems such as bypassing a critical deep page of a website which can create an issue for the targeted website. Not that, it presents a huge threat but on the other hand, can easily be solved by keeping relevant content on every page of the website.

Deep Linking For SEO

The primary way that the deep linking is beneficial for websites is by boosting SEO. Conclusively, benefits of deep linking are far outnumbered as compared to its drawbacks. Let’s have a quick glance over the benefits:

A deep link leading to an old blog post shows Google that the content is still actively relevant.

The deep link bypassing through all the pages of a website simultaneously increases the ranking of all those pages and not just of the homepage.

A Homepage link can draw to spammy links but deep links seem more natural and pose less of a threat which in turn decreases your chances of being flagged as spam by Google.

You can bring in multiple keywords and not just of the homepage.

Deep Linking For Marketing

If understood and implemented with proper strategies, deep linking could be a boon for marketing. Businesses who have been regularly dealing with multiple products and/or services can directly benefit by allowing a single link to take your visitor to the intended page without having to unnecessary go through all the pages of the website. For e.g, using a deep link, you can send a visitor directly to your contact or product page.

Deep linking allows sites to make various landing pages for different visitors. This enables businesses and companies to marketize their products and services by encouraging referrals and affiliates to make a commission for bringing the traffic to a particular website or page.

Using Deep Links In Mobile Apps

Proving its viability in the website content has paved the way for deep links to become popular in the mobile apps too. As on a website, a visitor is taken to a specific webpage, same in the app, a deep link will take a user to a specific area of the app instead of directing them back to the main page.

The biggest benefit of using a deep link in these mobile apps is that even if it is not already installed on the device, certain areas of the app can be accessed. Deep linking works differently on a mobile app than on the web. For the mobile app, it has to utilize a ‘Uniform Resource Identifier’ (URI), instead of HTTP or URL in the case of the website. This gives the address of application that is unique to mobile phones instead of accessing an internet browser first.

Twitter, Facebook, YouTube, Pinterest have started utilizing this technology for its app division. Websites with their mobile apps which utilizes URI allow a user to provide instant access to their account without the need of searching the web and then to log in.

URI formats could differ based on the mobile operating system that is in use, however, the concept with the practical application of deep linking pertaining to the areas of an app is going to be uniform across all.

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