February 2017

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Apple Vs Android A comparative study report 2017

The last few years the smartphone segment has been witnessing a familiar battle on a year-on-year basis. Apple Vs Android is a classic tug of war of the Tech giants, each vying for a leading market share and supremacy.

Together, they have created a Duopoly and account for more than 99% in smartphone sales. We can say that this trend repeats itself when it comes to the respective OS too.

Let us know look at this competition scenario from various parameters. Viz. OS, Smartphone market share, Performance, etc.

Apple Vs Android – A comparative study

Worldwide Market Share in OS

Worldwide Market Share in OS

Android OS, belonging to Google, is Linux-based and is partly an open source. Originally developed by Android Inc., the company was later acquired by Google in 2005. iOS is Apple’s mobile operating system. Android dominates the market with a whopping 87%, while iOS comes at a distant second at 12%.

While Apple tended to dominate the market in the early stages, it is now clearly dominated by Android.

Geography Distribution

Geography Distribution

Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

RelatedAPPLE VS ANDROID 2015 STATISTICS – Global Survey Report

Device Fragmentation

 

Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available, not just in Samsung but from other OEMs too. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns. This is not a problem in the case of Apple with fewer models.

User Experience

Mobile OS User Experience

In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, but Android offers a deep-set of menus to choose and use and is ideal if you need QWERTY keyboard.

Security and Privacy

iOS and Android Security and Privacy

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns.
Apple iOS very rigid in giving access to your locations and contact info to your Apps, which is not the case with Android OS Apps.

Applications – Apple Vs Android

When it comes to Android App development and iOS App development, there are few clear demarcations which make for obvious preferences.

Android App development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with Apple App development.

App development in Android takes more than 40% of code lines and is 30% more expensive than iOS of Apple. But, once developed, it is easier and quicker to publish in the Play Store. Apple Developers find it more of a stricter and longer process in iTunes.

Maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

User Engagement

 

Mobile App User Engagement

Apple Apps are more beautifully designed, easy to use and are presented in a well-organized iTunes Store. Android offers an extensive range of Apps in the Google Play store.

Apple Users access more content categories and do more online shopping than Android users. This means that they have higher mCommerce engagement than Android users.

iPhone users tend to make more In-App purchases compared to Android. Ad-displays is the main source of revenue generation in Android Apps.

As per App Annie reports, revenue generation is 60% more on iTunes store of Apple, as compared to Google Play of Android.

Apple Vs Android – The Future Trends

Operating System

Mobile App Downloads

Apple and Android, together dominate the market and are equally good in their own right. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired top mobile App Development Company to build his first App – do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

Source: Android Vs Apple – A comparative study 2017
8 collaboration Tools that make life easier for Designers and Freelancers 1

The workplace in a modern Web Design Company like yours is a dynamic one with various teams working on different projects in different stages. Your design and development team may be made of technicians from various backgrounds and departments, who in turn can be either internal staff or external freelancers or employees who telecommute.

This kind of situation may lead to frustrations arising out of delays in responding to queries, miscommunication, lack of unified understanding, etc.

Thankfully, various Online Collaboration Tools are available in the market that can simplify the life of your design team, and ensure that everyone is focused on achieving the same objective.

Marvel

It is a popular Cloud-based design, prototyping and collaboration tool. With Marvel, you can create designs either directly or sync it from your Cloud storage. The prototyping feature helps you to create prototypes that look real and can be easily viewed across multiple devices. The collaboration feature enables easy sharing of project info and feedbacks.

Pricing – It comes in Free, Pro and Company versions. While the Free package is for single user covering 2 projects, the other packages cover more features, more users, and unlimited projects.

Wake

Wake enables your designers to share their work directly from their design tools without having to leave them. Prototypes and animations can be easily shared, and you can also track how different ideas evolve into projects or products. With Apps available for Mac and iPhone, it is easy to track and collaborate on a project even when you are traveling.

Pricing – There is a free trial version for 30 days, a Starter plan for $22 and a Pro plan for large teams that need loaded features.

Read also: Important Tips to be Consider by Mobile App UI designer while Designing Mobile Apps

InVision

InVision is one tool that packs power in its punch. It helps in converting your design files from a static one to an interactive prototype easily and quickly.

Different team members can give their feedback directly onto the designs and project status can be tracked from one centralized location. With InVision, it is easy to do real-time collaboration on designs, launch meetings, and present demos. One of the key features is that you can test your mobile or web product designs, and quickly integrate the customer feedback into your product.

Pricing – You can sign up for free for one prototype for unlimited time or opt for plans that start from $15 and go more according to the features.

Zeplin

With Zeplin, you just need to upload your design specs and it will create the designs for you. Apart from the regular collaborating and communicating features, one that stands out is that it can generate style guides and resources automatically.

Pricing – It is free for 1 active project, other packages start from as low as $17 and go up, depending on the number of prototypes, users, and features.

Active Collab

Active Collab is a simple, easy to use tool that comes with loaded features like Task Management, Team Collaboration, Time Tracking, and Invoicing. This tool runs on Cloud and doesn’t need any setup or installation.

Pricing – Their plans start at $25 for 5 members and go up, depending on the number of users and Cloud storage space required. You can choose to self-host it for a one-time fee that starts at $499.

Open Brand

Open Brand is an amazing design tool that helps you to create impressive design mockups required for client presentations. Design resources like Photoshop, Illustrator, and InDesign are organized in Open Brand itself, you don’t have to download them or leave them to access your files.

Pricing – You can avail 1000 images worth of Basic package free and the premium packages start from $9.95 per user per month onwards.

Read also: Is it wise to invest money and time in Mobile App UI Design?

Paymo

Paymo is an excellent PMS, especially for small and medium businesses. It provides a single platform for Team Collaboration, Timesheet Management, and Project Accounting. Various features include Kanban Boards, Gantt Charts, File Sharing and more.
Pricing – You can try it for free for 15 days, after which packages start from $8.95 per user per month.

Viewflux

This tool aids in creating interactive prototypes from static designs, that are used in making presentations to the clients. It also enables visual feedback where clients or team members can give their feedbacks directly on the designs. It is an excellent tool for interactive prototyping.

Pricing – You can try it for free with limited features, premium plans start from $9 per month onwards.

Free Collaboration Tools for designers

Apart from these, you also have a plethora of free tools in the market that can help you in varying degrees. They include:
Red Pen, Bounce, Flatsies, Prevue, Marqueed, GoVisually, Design Drop, Frame Bench, Concept Inbox, Skwibl, EasyProof, Apollo, and Red Mark.

Read also: Why UI/UX Design is Important for Mobile Apps?

Conclusion

So, if you are looking for collaborative tools for your Web Design Company, you can try one or many of these tools over a free trial period to assess and then select the one which suits your needs.

This list is an evolving one and is based on web research. It is suggestive only and the Tools are not listed in any particular order. Recommendations and additions to this list are most welcome, as are your experiences with any of the above tools.

Increase User Engagement for App

Engaging a Tech company’s mobile app development services or hire a mobile app developer, to design and develop an App for your business is not sufficient anymore.

Studies suggest that users abandon 20% of Apps after using them just once, and have an average of 30 apps on their device at any point. Hence, it is important to develop your App in an engaging way that also makes it align with your overall mobile app marketing and branding strategy.

Boost User Engagement for your App

The following methods will help to improve app engagement and retention.

1. The first impression is the best impression

App store is your first contact point with the user. Design your App in such a way that it highlights the benefits and makes the user download and use.

2. Easy Onboarding

Make the onboarding easy for the user, by keeping the sign-in and account creation process as simple as possible. Briefly explain, how to use the app and its benefits without making it sound too technical.

Read also: Top 6 reasons why SME businesses need a web or mobile app

3. Offer free trials

Allow users to try your App for free and get a feel of it first, before needing to sign-in or making a purchase. Let them understand the features and benefits, as this becomes a motivating factor in downloading/buying it. Ensure that First Time User experience is a favourable one.

4. App permission requests

Do not scare away users by making too many permission requests, as they might get uncomfortable and delete the app immediately.

5. Speed and Performance

Ensure that your App performs in a fast, reliable manner and is bug-free. Once users face issue with any of these factors, they will not return.

6. Push Notifications and Controls

Push notifications, when used in a customised, planned and timed manner, help in engaging customers interest. However, allow the users to control when and how they want their notifications and the option to sign-out if needed. Notifications for new products, events or special offers make it more meaningful.

7. Discover the power of Deep Linking

Deep Linking helps in directing users to specific locations in your app or even other apps. They are very useful in tracking referrals and determining the efficiency of promotional campaigns as well as the ease of usage of your App.

8. 2-way communication

Your App should facilitate feedback and communication from the users, as it helps in increasing user engagement. Make it easier for them to give feedbacks, access your knowledge base or FAQs.

Read alsoIncrease App Download with This Simple Tricks

9. Regular Updates

Ensure that your customer enjoys the best experience by constantly updating the features of your app. Else, they might go searching for better alternatives.

10. Customer Segmentation

Segmenting your users per their demographics and delivering content that is relevant to them, helps in greatly improving engagement. This is very critical in getting a high ROI when you monetise the app.

11. Foster community sharing

Encourage users to share, by incentivising and making it more social, as it makes them more interesting and engaging. Allow cross-platform sharing as it helps in creating user communities in different social media.

12. Retain with rewards

More than half the users seem to download apps when there is an associated reward. Rewards not only help the first time around, but it also promotes loyalty by making them visit again or by referring to other users.

A Sticky App is a Successful App

The success of an App is a measured by how ‘Sticky’ it is and is a combo of 2 metrics – Engagement and Retention. An app must be high on user engagement and should retain users to avoid the churn.

Engaging and retaining users is both an art and science, and the above methods should help you in engaging customers, earning their loyalty and in creating a powerful brand impression.

Android’s Live Testing Apps by Google is a Next Step to Future

Apps are in vogue. They are a boon that makes life easier for everyone. They have changed life from being complex to easy. No wonder, wherever you are, you can pay, book, reserve, and chat at any point of time. Every day, Android Developers bring in some new changes and additions to them to make it reliable and worthy.

Google did marvelous job by introducing live testing of Google’s Instant apps. In the recent keynote at Google I/O, it introduced new services and tools, which will help organize life.

It lets you see the product at raw base and to make changes. Android Developers will be able to test run the apps without downloading them. With this move, Google claims that it will make easier for companies and Android Developers to administer the footprints.

Google has already started working on this function with some of the selected developers. They will include and involve more developers. Android App Development will see a new change, as they have to create modular apps. They will have to align with Google’s live testing Instant apps before it is launched in market.

The News for Enterprises

Enterprises have to manage lot of apps at one time – which can slow down the process. With this feature, enterprises can conduct many apps in sleek and easy manner.

Live testing of Google’s Instant Apps helps to create light Android apps. They can gel well with the web and let flexibility flow in. It will make it easy for them to juggle between the traffic at app and web together.

Some Points to Consider for Enterprises

The good news is surely making everyone happy. Contradictory but true, there are some things that can be proved fatal too for enterprises- such as increase in live testing apps can transfer more and more population towards app than web. Some enterprises can work through app but some still need web support due to bulk data. Coming time will call for enterprises to incorporate everything at one place or to divide it smartly.

Another reason to watch it out is constant comparison between app and web. It is going to be tricky yet comforting situation. The apps are at real help but it can be a threat to web. It is going to be real time revel of events. What will happen next is really wait the watch.

Watch this space for more news and views for such happenings. Leave your comments with us in the space below.

small business simple tips and tricks

Bitten by the entrepreneurial bug, you have taken the plunge into starting your own business. You have Mobile app development and a few other Small business ideas chalked in your growth plan.

But you don’t have the scope and budget to hire experts or consultants to accomplish this. Worry not, these insights and hacks will help you grow your small business fast.

Tips to grow small business

  • Core Competence

Try to identify your core competence area and focus on just one or two of your strengths, instead of getting into many areas and spreading your efforts thin. A focused approach helps you to run your business with a lot of clarity.

  • Understand your Customers

It is not enough to just identify your target customer segment, it is more important to understand customer behavior, preferences and purchase patterns.

  • Carve your Niche

Create your own USP and niche, and try to stand out from your competitors to gain customers interest.

  • Strategize

Identify the right pricing strategy suitable for your segment. Create plans for Branding, Advertising, and Marketing and ensure that they all work together in synergy in adding value to your business.

  • Outsource

It may not be feasible and sensible for the owner of an SME to handle all the roles in a growing company. Hire the right guys to do the right job for you, else outsource or automate wherever possible. Eg. – Helpdesk, Payroll, Legal, etc.

Technology

Tech tools can be a godsend for SME Business owners. Nowadays there are a plethora of free and premium tools that can make the everyday running of your business more organized and simple.

  • Invoicing – Apps like Moon Invoice help you manage your Invoicing, Payments and Credit Notes on the go. You can further sync the app across many devices of your team and backup data using Drop Box too.
  • Planning and Project Management – Need to keep track of the status of different projects or to assign tasks to team members? Then check out sites like Bitrix24, Freedcamp, Basecamp, Orangescrum, etc.
  • Time Tracking tools – Time is money and everything more in Business. Track time and bill your clients with free tools like Toggl, Paymo etc.
  • CRM and Help Desk – Customer is the king and it is very important to keep them happy and satisfied. Tools like FreshDesk, Faveo, ZOHO help you in efficiently managing and supporting your customers.
  • Tech Solutions – Whether it is Web designing, SEO/SEM, App Development or ERP – you don’t need to hire and set up a team. You can outsource these to suitable Tech partners to get the job done at affordable rates and faster too.

Conclusion

When it comes to growing your small business, it makes sense to think and work smarter than to work harder. Talk to your mentors or industry influencers, hire help, outsource, use free tools wherever possible – not only all these will help you cut costs, in the long run, it will also help you to expand your business to the next higher level.

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